Make Your Small Business Stand Out From The Crowd

small businessI started my first small business over twelve years ago and have been self-employed ever since. Everyone who starts a small business will want to make sure their brand stands out from the crowd. That is especially the case in crowded marketplaces and industries where you might struggle to steal the lion’s share of the market from competitors. With that in mind, there are some tips and tricks listed in this post that tend to work well across the board. Maybe you could use some of them to create your strategy for the next few months and see if these concepts help to bring about improvements? I’m pretty sure that you will see a boost in results if you add some of these suggestions to your plan.

Get a Decent Website

The first thing you need to do to stand out from the crowd involves paying for the design and construction of a secure and stunning website that blows your competitors out of the water. Spend a reasonable amount of time looking at and assessing rival sites for the best results. Write a list of changes that could make those domains better for the customer, and then get in touch with a reputable web development team with an excellent track record. Explain what you want to achieve and make sure everyone is on the same page.

Find Unusual Small Business Marketing Techniques

Sometimes you have to think outside of the box when it comes to marketing and promoting your brand in a crowded marketplace. Sure, you’ll open a Google Adwords account and drive as much traffic to your website as possible using banner ads. You will also invest in a social media advertising campaign using sites like Facebook, Twitter, and Instagram. However, you might also think about something a little unusual. Perhaps you could arrange some publicity stunts (nothing crass!) or something similar? You can find lists of successful stunts performed by other companies in the past online. So, take the time to research them and see if you can come up with something similar.

Get a Desirable Address

If you’re based in England, Wales, or Scotland; and you sell products or services to other businesses; the businessaddress you use is going to become a factor in your success. Do not make the mistake of renting an office in London or something similar for your small business because that will cost a fortune and prevent you from making a killing each year. However, thankfully, there is another option on the table that tends to work well. There are companies out there that specialise in giving brands like yours a desirable UK mail forwarding address.

Outsource Customer Service

Unless you have experience in customer service; it is always sensible to outsource that job to professionals. There are specialist call centres all around the world that will answer the phones on your behalf and read from a script you provide. So, your customers won’t realise they’re not dealing with someone directly employed by your company. Also, that means you are free to focus on the growth and success of your venture rather than responding to less than happy people on the telephone all day long. Make sure you choose a customer service team that make customer service a priority and who understand your brand values.

Work on your Branding

Branding is very important in the business world, and you need to work hard to ensure you remain consistent across all platforms. Choose some branding essentials for your company like a logo, fonts, and colour schemes. You then need to make sure you use the same approach across everything you do. If you decide to open social media accounts; the pages should contain the same logos and branding as you use everywhere else. The same goes for people who might decide to open a retail store or something similar. Consistency is the key, and you need to work towards it as much as possible. Also, take the time to research different colours and what they mean or denote before pushing ahead.

Get Involved With Worthy Causes

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Lots of business owners manage to achieve success and get lots of publicity when they support charities or worthy causes. So, the next time someone walks into your office and asks if you’d be willing to hear their pitch; try to avoid throwing that person out of your premises straight away. Listen to their request because you never know how it might benefit your company. Perhaps the person wants to run a charity night for a sick local child or something similar? Maybe they want you to sponsor a music event for underprivileged children? Agreeing to something like that will mean you need to make an investment. However, the spending could pay for itself following all the free publicity you will receive, not to mention the good karma.

Be Honest and Reliable

Lastly, if you want your company to stand out from the crowd and get lots of repeat custom’ you need to make sure you are honest and reliable. If customers feel like they were ripped off; they are unlikely to buy from your brand again. If you take forever to deliver their orders; they will inevitably begin to look elsewhere to make their purchases. Always remember that honesty and transparency is the best policy.

After reading the information in this post; you should now have a reasonable idea of what it will take to ensure your small business doesn’t disappear into obscurity. Make sure you use all these suggestions and attempt to mix things up as much as possible for the best outcomes. When all’s said and done, there are probably many competitors in your industry, but you have the advantage of being smaller than them. That means you can apply changes and improvements much faster than established companies that employ a lot of people. Use that fact to your advantage, and you can’t go wrong.

Over the past twelve years I’ve tried all sorts of strategies to boost my business and these are some of those which have offered real results to my small business.

Top Tips for Surviving an Apocalypse

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The beauty of having your own blog is that you may write about anything you like. Anything. Today I’m considering my plan for surviving an apocalypse.

First off, there are different kinds of disasters. In the unlikely event of a zombie apocalypse, I’m pretty screwed. Roy has already shared his zombie-related survival plan with me and if we are cornered I think that he’ll be shoving me to the front as I’m diabetic and therefore my blood will be sweeter and so I’ll be able to keep the hoards happy and occupied while I’m supplying their lunch, allowing everyone else to disappear to safety. Once the zombies arrive it’s every man/woman for themselves.

Luckily, zombie apocalypse isn’t likely. Whatever the cause these top tips for surviving post-disaster may be worth saving (or printing out because there’s unlikely to be the internet if anything goes sidewards).

Top Tips for Surviving an Apocalypse

This isn’t a specific plan, that would depend on what caused the apocalypse but a good starting point for “normal” apocalypse situation.

Get Provisions

It doesn’t matter whether your post-world-as-we-know-it knowledge comes from The Tribe or Walking Dead. Provisions are the first thing on your list, once you gathered your family and your wits. 

Think short, medium and long-term:

  • Medicines: Anything you can get your hands on. It’s unlikely big pharmaceutical companies will be up first aid kitand running for a while post-disaster. Any medical supplies will be of invaluable use so don’t forget the first aid kit.
  • A Radio: Every disaster movie shows someone finding someone via a cranky old radio. It’s a good thing to have.
  • Batteries: Electricity is going to be a gonna so load up with as many batteries as you can. You never know when they may come in handy.
  • Canned food and dried goods.
  • Sundries: Glue, tape, string, needles and thread and so on.
  • Tools: Everything from a can opener to a pair of scissors.
  • Clothing: There’s no fashion show post-apocalypse so consider serviceable layers. The more pockets the better. You want to be able to stay warm and dry. Likewise, sturdy footwear. It’s very likely that you’ll soon realise that the older folks were right when they said they don’t make things to last like they used to but do what you can.
  • Seeds and cuttings: We’ll cover this more later but if you have homegrown produce or can get your hands on seeds and tools, this would be a huge advantage long term.
  • Protection: I’ll be warding anyone with bad intentions off with my steely Mum look. How you plan to protect yourself is up to you.

Get The Hell Out of Dodge

If you live in an urban area which relies entirely on modern utilities to keep going, you may need to relocate. And fast. Leave a note for anyone coming looking for you to tell them you survived, are ok and are moving on but not to worry, then grab what you need (and can carry) and start looking for somewhere you can have shelter and start to be self-sufficient. A natural, clean water source is always good.

Be Self Sufficient

There aren’t any supermarket stockists coming, the local cafe is going to be closed and we’re all going to get hungry pretty quickly. In the short term, we can be frugal with what we’ve collected however we really need to get cracking on protecting our future. Hopefully, when relocating you went for somewhere with shelter and planting soil. Again, clean water is a must. Take a day to get your head together then alternate between foraging and planting. If you managed to settle somewhere with chickens and so on, you are laughing. The key to survival is long-term planning.

Make Friends

My overall plan is to live a fairly isolated, self-sufficient life (eventually). In the meantime having a few friends is not going to be a bad thing. Trading goods is a way to not only survive but thrive and it’s good to know people have your back if needed. 

Survival of the Fittest

Clearly, those who will survive are the ones with one eye on the future. Find a safe and steady base and build a new life, pronto. Make sure you keep some provisions and tools hidden away, just in case a local maniac decides to take a shine to you and your land, requiring you to make a quick exit. Staying off the grid as much as possible is always advised. Enjoy the fruits of your labours and get plenty of exercise and sleep. This is my plan for post-apocalypse life. What do you have in mind?

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