6 Brilliant Ways to Promote Your Freelance Business

6 Brilliant Ways to Promote Your Freelance Business

Going freelance has its pros and cons. On the one hand, it affords you the freedom and flexibility to be your own boss and work exactly how you like. I’ve been freelancing since 2006 and can’t imagine working any other way. While initially, a lack of fixed income can be a concern this can be alleviated if you promote your freelance business effectively.

One of the biggest challenges as a freelance worker is self-promotion. Whatever industry you are in, you will need to get your name out there and stand out amongst your competition. And you don’t have the marketing budget of a large company to help you. All of your marketing costs must come out of your own pocket. There are many affordable yet effective ways of marketing your business. Here are six of the best promotion techniques.

Promote Your Freelance Business: Referrals

A happy customer is your best asset when promoting your business. If a client is satisfied with your work, they are more than likely to provide a positive referral about your services if you ask them to. Most buyers’ decisions are influenced by their peers, so a recommendation from a respected source will do wonders for growing your client base. Take testimonials and post them on your website or social media.

Promote Your Freelance Business Start a Blog

As a Copywriter, I can confirm that creating high-quality, valuable content is one of the best ways to get your name out there. By regularly posting on a blog, you can acquire a dedicated fan base and attract potential customers. The content of your blog should relate to your business without being overly promotional. Establish yourself as a thought-leader in your industry, providing the answers to people’s problems and making them remember you long after they click off the page.

Email Marketing

Sending out cold emails is a strategy that requires a lot of patience, however, can be highly effective. By capturing visitor contact details on your website, you can build an email list. By sending relevant information to their inboxes, you can slowly draw them in.

Promote Your Freelance Business: Client relationships

As a freelancer, it is imperative that you build strong relationships with your customers, both past and present. You may find that repeat business from one or two satisfied clients is your primary source of income. Keep former clients up to date on new developments and services.

Networking

The more people you know, the more likely you are to meet a potential client. Attend industry events, connect with people on social media and hand out business cards to ensure people remember you. Online networking has become very popular in recent times and is a great way to build relationships. 

Promote Your Freelance Business: Print Marketing

Printing and distributing flyers, posters and leaflets can be a brilliant way to get your brand out there. Many companies, such as Duplo International, allow you to print marketing materials sustainably and affordably.

 

Freelancers need to be always on the lookout for opportunities to promote their businesses. These are just a few of the marketing techniques you can use. There are many others that could be even more successful. 

 

When Working From Home Is Stressful

When Working From Home Is Stressful

A few months ago, working from home might have been unthinkable for your job. However, since the beginning of the coronavirus pandemic, things have changed dramatically. Even though your commute has improved significantly – 20 seconds from the bedroom to your desk –, you can’t help but find that your workday is different from what you might expect. When working from home is stressful you need to find ways to redress the balance. I’ve worked from home coming up fourteen years and even I’m finding it difficult with children at home and not having the option to remote work. There are ways to make things easier though.

When Working From Home Is Stressful: Find a New Office Location

Admittedly, working from your local coffee shop is not an option right now. If you have a garden shed, why not turn the shed into a cosy and simple office? It allows working parents to self-isolate away from the kids when they need to concentrate. Alternatively, more and more sharing workplaces let you rent out a private and safe place. You can benefit from industry-leading IT infrastructure and total peace of mind. If you’re interested in having a private office, you can find out more at BE Offices, for instance. Alternatively, some businesses are preparing to reopen their doors to employees on a voluntary basis. You can get in touch and ask if you can go back to work. 

When Working From Home Is Stressful: Share your schedule with your family

Keeping your kids off your Zoom meetings can be tricky. Young children, especially, are not used to having their parents at home all day. As such, they might try to interrupt you when they are bored. This doesn’t have to be irritating. Allowing a little bit of your family life to appear on camera can reduce stress levels. A lot of work-at-home parents are relaxed about managing work meetings and child duties at the same time. Your coworkers are probably in a similar situation, so they are unlikely to mind a young child waving at the camera. 

Learn to Disconnect at the End of the Day

It’s hard to leave work on time when you work from home. “I just need to finish this” and “Just a little bit more, and I’ll be done” become frequent mutterings. A lot of people who work from home end up working longer hours without even noticing it. Be strict about your working hours. Ideally, you want to have a strict schedule so you can turn off the laptop at the end of your working day. Don’t be tempted to read emails or check on projects after hours. When the workday is over, it’s time to relax with your family. 

 

When working from home is stressful careful planning can be the solution to most of your problems. If you can’t find a suitable nook to set your home office at home, you will need to think outside the box and relocate your home office to a safe and productive place. Remember that family interruptions during the day or after works are not all bad! It’s good for the soul to spend time with your family. Above all, give yourself a break. If this is completely new to you or you’re having to adapt your previous home working routines remember that it’s all about finding what will work rather than worrying about what won’t.

 

 

All original content on these pages is fingerprinted and certified by Digiprove