Running a successful business can feel sometimes like it needs to take up nearly all of your time. Elon Musk says, to change the world, that you need to spend at least 80 hours a week, in doing so. That’s a pretty bold statement to make, but those are also some bold and impressive results he’s achieved with his teams at Tesla and Space Ex, not to mention Paypal. personally, as much as I respect Elon I disagree with that 80-week target. I’ve run a business for 13 years, am fully booked and have a waiting list and have excellent work/life balance. If you work hard to get your small business noticed, being savvy with your time, you certainly don’t need to put those kinds of hours in.
Here are some ideas that can help kickstart any business into the market spotlight and get the attention it so rightly deserves.
Break a Record, Or Simply Attempt To
Do something quirky if you want to show off your dream business. People love seeing others break records. They love it! Imagine the buzz you could create for your business and how many new clients or customers you could reach if you decided to break some sort of work record. fun and lighthearted, you could double up your efforts to raise money for a charity that is important to you. If you promote it on the usual social channels and reach out to local news stations, you could get a big audience.
Be sure to pick a record that will be worthwhile though. I’m not sure what audience your business would get if you were attempting to beat the worlds biggest dandelion. – FYI currently 70 inches. Remember to keep it relevant and fun if you want your small business noticed. If you run a food or beverage related business there are plenty of records listed in the Guinness Book. In fact, almost every category of record you can think of is in there, and some will definitely apply to your business.
Do Something For Charity
As before, this is almost certainly a win-win situation. The charity of your choice gets much-needed funding and publicity. And in doing a fantastic deed to society, show your business ethics and morals which will build goodwill with potential customers and potentially, temporarily increase sales. many businesses do this and it isn’t unethical to support a charity while boosting your profile, far from it. If it helps people in need you are onto a winner.
Get Your Small Business Noticed Online
Over 50% of small businesses are already online, but there is still plenty of businesses that haven’t made the transition onto the web. If you’re one of them, getting online can gain your small business a massive increase in attention if it is done correctly. One priority should be choosing a domain name that matches your business name or industry. Along with potentially opening another medium for your business to create custom, your business can also help affiliate for market competitors; which could also earn your business commission and build valuable relationships with clients.
Integrating other aspects of online marketing such as advertisements or firms like an SEO Company can greatly help in achieving getting your business name out there. Google accounted for 91% of the site visits that were produced by mobile search, so if your website is not gaining traffic, this could be your answer. I know I need to make my Nicki Cawood Copywriter website more mobile friendly.
It can take time to get your small business notice, and of course, you want to make sure that it is noticed for the right reasons. What would you recommend that has helped your business succeed? Drop them in the comments below.