Running a Business Effectively

Running a business can feel a lot like juggling, much like parenting does. At any given moment you could have a lot of balls up in the air, and you can’t afford to drop a single one. However, some areas of your business are going to be more important than others and should be considered a top priority. It’s crucial that you know what these areas are and how to handle them effectively. This is something I learnt very quickly!

running a business


Security Matters

It’s safe to say that security has become a major issue for every business owner and indeed, every customer. In the next few years, cybertheft will become the main problem for companies with a hack on a company expected to occur every twenty seconds. When a cyber hack does occur then, it’s not your business that is targeted but rather your customers. It’s their data that’s being stolen. It’s them who is actually at risk.

Recently business owners in Europe were put through the ringer with the new GDPR, a set of data regulations and a hefty threat of fines for not remaining compliant. You may have noticed that a number of high profile websites are now no longer accessible in Europe, suggesting their security was simply not up to code.

Increased security can start at a basic level simply by running your site on Https, a higher level of encryption compared with Http. Make sure you are up to date with what your business needs to do in order to be GDPR compliant and of course as secure as possible.

Data and Running a Business Effectively

While data is certainly linked to security, this is not the only reason for focusing on this area of business. You should also be thinking in terms of what data can do for your company. Ultimately, using data correctly you can chart not just where your business is but where it is going and what it can be. Every major company invests in data analytics or uses a service like Cloudstream Partners, and you should consider doing the same. With this type of setup, you can unlock the true potential of data from discovering what your customers want from your business to finding out what your next step should be.  


Are you worried about the legal aspects of your company? The answer is probably no, but you should be. It’s very easy to fall on the wrong side of the legal line when running a business. Regulations and laws change every day, and if you don’t keep up with these new evolutions, then you could find yourself with legal fees and claims against your company. Do make sure that you consider investing in the services of a legal advisor who can keep you on the right path here and have insurance in place. 


Lastly, do make sure that the logistics area of your business model runs like clockwork. It’s vital that deliveries and orders are handled fast with turnaround time kept low. A failure to do this will result in poor customer reviews that could cripple your business bottom line. Whether you are a freelancer such as myself or run a bricks and mortar business or even a big company, having effective management of these things is a must.

What would you say is essential to running a business effectively?


Dealing With Business Customers


As someone who has been a freelance copywriter for over twelve years, I can tell you that your customers can be your biggest headache and your greatest asset. In this day and age people are more likely to take the time to complain than praise (one of the reasons I make a big deal about thanking companies for excellent service). This blame culture or complaining at a drop of a hat can affect a business’s reputation. There are plenty of websites where customers can leave complaints for the whole world to see, not just on your own website or Facebook page. Can we please everyone all of the time? No. We can take steps to make sure that our customer service is excellent though and that we deal with clients consistently and fairly.

The Customer is Never Wrong

 The customers that you’re dealing with are never wrong. Despite what you may think in your head, they’re always right. It can be so annoying to have to agree with a customer who is making and mountain out of the most minor of issues. If they see it as an issue though, you have to too, and you have to respect that and deal with the situation. Of course, if a customer is coming up to you with the most outrageous request that just isn’t the company’s fault, or they are rude etc then you do have to break the customer is always right rule. Be polite and calm but do stick to your policies and terms and conditions so that you and the customer are happy with whatever outcome is agreed upon in the event of an issue.

Streamline Your Customer Experience

Customers hate being passed from pillar to post wondering why the customer service is so poor, so focus on making it the best it can possibly be. If you check out this link,, you’ll find a customer relationship management system fit for your company to use, and I highly recommend that you use something like it. The process of dealing with a customer will be ironed out, and the reputation of your company will remain protected.

Set The Right Tone with Customers

I’ve found over the years that setting the right tone with clients from the beginning has been invaluable. I adopt a professional yet cheerful and polite demeanor. I don’t get angry, even if someone is trying to pull a fast one and deal with everyone consistently yet ensure everyone feels they are getting special treatment.

Protect Yourself

While your clients or customers will be the lifeblood of your business, you also need to protect yourself from them. Go with your gut when it comes to who you work with (not as easy if you are a retail business), have terms and conditions in place and transparent on your website and above all, take care of yourself. Dealing with a nasty customer can be tiring to say the least.

Fortunately 98% of the customers or clients you come into contact with will be fabulous, however the remaining 2% will test you so makes sure that you are ready.


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