In this digital age, the need to show that you’re a tech-forward business is becoming more and more apparent. With so many companies taking steps to use advanced technology in the day to day running of their business, it’s important you know how you can keep up or get ahead of the game. With that in mind, here are 7 ways to ensure your business is tech-forward:
Have A Well Designed Website That Is Easy To Use
One of the easiest ways to show that you’re a tech-forward company is to have a well-designed website that your visitors find easy to use. Whilst this sounds simple, often it is something that can only be achieved with a talented designer and web developer. Although it may cost a lot, the upside to outsourcing your website to a team is that you can tell them exactly what you have in mind, and they’ll take the time to make your dream site come to life. If you have the skills to produce your own website, great. If not, get professional help. It’s worth the investment. After all, you wouldn’t think twice about employing an accountant to help you get your business finances right if needed.
Be Tech-Forward & Use SEO To Bring In New Customers
Whilst people may not see that you’re using search engine optimisation to bring in new customers, it’s a great way to help your site appear in the top search results on sites like Google and Bing. Taking the time to learn the basics of SEO will definitely take time, but it will be worth it when you’re bringing in new traffic to your site on a daily basis. To learn the basics of SEO, you can visit this guide here.
Automate Key Processes In Your Business
Using automation services is one of the best ways to ensure your business is running efficiently and effectively. Whilst you can’t automate everything in your business, it’s a great way to group together tasks that you find you’re having to repeat on a daily basis. Whether it’s automating your emails and social media marketing, automating your procurement process or your client onboarding process – you’ll be grateful for all the time it frees up.
Create A Strong Social Media Strategy
Social media is a great way to get more visitors to your site, as well as the perfect opportunity to build a community around your brand. Whether you prefer to use Instagram or Facebook, having a strong social media strategy will help you stand out among your competitors. Take the time to analyse what your competition is doing, look at your goals and put together a tech-forward social media strategy that will help increase your brand’s visibility.
Once you’ve started building an audience, you’ll really be able to see the difference it makes to both your pageviews and your conversions. If you’re new to social media, you can view this handy guide here.
Use Live Video To Captivate Your Audience
Live video is a great way to connect with your audience on social media. Whilst it’s not for everyone (personally I loathe being on camera but see the benefits), video is one of the most common forms of media and is something that should be worked into your marketing strategy moving forward. Whether you regularly go live on Instagram, you share your tips on a live video on Facebook or you venture into the world of live video on YouTube – you’ll be surprised how much it will help you build strong connections with your potential customers and clients. I’m working on this one!
Develop An App Alongside Your Website
If you want to embrace technology and get ahead of your competitors, thinking about how you can create an app that compliments your business model is a great place to start. With most people owning a smartphone, having an app is the perfect way to reach a new audience. For more information, you can visit the following website: https://www.intellectsoft.net/blog/enterprise-mobile-application-development-explained/. Whether or not you need an app will depend on your business but it is worth looking into.
Host Webinars, Workshops And Online Courses
A great way to show that you’re tech-forward is to host webinars, workshops and online courses. If you have the knowledge to share this is not only a great way to earn passive income, but also the perfect opportunity to increase your profile as an expert in your industry.
Whether you start hosting online courses filled with tips and tricks, start webinars that address important issues in your industry or you host live workshops where people can show up and learn something valuable. You’ll be able to show your tech-forward and doing everything you can be an innovative company.
Are you looking to make your business more tech-forward? What changes can you make to ensure you’re ahead of the competition? Let me know your plans in the comments section below. I know I need to up my game somewhat, especially with video. It’s a work in progress.