Marketing E-Learning Products For Profit

Marketing E-Learning Products For Profit

Is it possible to make money marketing e-learning products? Yes, it is! With more and more people eager to learn online, have you ever thought about using your wisdom, experience, expertise, and knowledge to earn more? I know many people who have added marketing e-learning products to their business model or have made courses their entire business.

Is There a Market Still For E-learning Products

E-learning products are very sought-after, with web users spending around 80% of their time online seeking out information. If you have expertise in a specific area, or you have experience through work or another side hustle, you could capitalise on the growth of e-learning by creating and selling products. If you have a background in marketing, or you’ve successfully developed a very lucrative blog, for example, you could monetise your skills by helping and educating others through products like webinars, guides, and ebooks. 

Marketing E-learning Products: Getting Started

There are several ways to market products in this day and age. The infographic below focuses on using browser push notifications to promote e-learning products. As you can see from the graphic, using tailored campaigns can dramatically improve lead conversion rates and encourage people to take an interest in the products and services you’re offering.

The vast majority of notifications are shared via Google Chrome, with the highest click rates linked to guides and toolkits, webinars, and ebooks. As well as using notifications to advertise specific products, you can also use this marketing technique to share news, offer incentives, and urge users to explore products that are similar to those they have already purchased or rated. 

Marketing E-learning Products: Quality Over Quantity

If done correctly, marketing e-learning products and by that I mean quality courses and resources can be great for your brand and your turnover. I follow a number of business people who make money marketing e-learning products, who advertise them via podcasts and blog posts and I have bought into these courses (after doing my due diligence). Not only can you make money by producing e-learning courses, but you can also take advantage of this information age and learn a thing or two as well.

Infographic Produced By The Power of eLearning Industry’s Push Notifications Infographic 2019 Edition

Ethical Business Practices

Ethical Business Practices

Supporting ethical businesses and trying to adopt more ethical business practices in my own business (as well as my personal life) is important to me. Ethical business practices were once unheard of and certainly not something easy to achieve, or affordable for businesses to adopt. Thankfully times have changed and we are living in a more enlightened time, in some ways at least. If you want to make your business more ethical, the following methods give you a good place to start.

Create an Ethical Supply Chain

Making your supply chain more ethical can allow you to show your customers that you’re diligent about making sure everything about your company as green, as sustainable and yes, that all employees are fairly treated and that you are continuing to work towards being as ethical as possible. You can start by ensuring your products are manufactured in a suitable manner and check every stage of your supply chain to make sure it adheres to the same standards and way of working. If your supply chain moves through different countries, following the law in each one is important, as is doing your due diligence to ensure you are certain your supply chain does, in fact, follow the same standards that you want them to.

Create an Ethical Culture

An ethical culture within your company is good for your employees. It helps them to feel safe at work and gives them the tools that they need to speak up if they need to. When you have an ethical business culture, it can help you to retain employees and customers. Don’t just talk the talk though; do your research and lead by example. Ethical business is not just about any one factor, it is about adopting a whole new way of working, trading, training, looking after staff and more.

Focus on Ethical Leadership

Ethical leadership is an important part of building an ethical business culture. A leader should have some key qualities, such as listening to criticism and being willing to take action to correct mistakes. A good leader needs to be able to take responsibility for any mistakes that might occur and learn from them.

Ethical Business When You are a Solopreneur or Freelancer

Is it possible to adopt ethical business practices when you are a one man or one woman band? Of course it is. Identify what ethical working means for you and start small. Choose your vendors carefully, look at green business, look at sustainable business, supporting communities, choosing business insurance from a company that works the same way that you do perhaps. It’s a lot to think about yet worth the effort if you are serious about making the change.

Infographic Design By Norwich University

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