6 Tried and Tested Ways to Build Customer Anticipation

6 Tried and Tested Ways to Build Customer Anticipation

When we are working on marketing a product, creating anticipation is such a powerful tool. Whether launching a new product, hosting an event, or unveiling a service, the ability to ratchet up the positive tension can have a major impact on your trajectory. But while this lightning in a bottle is something we’re all attempting to create, it’s certainly very difficult to do it right so that it peaks. So what do we need to do so we can elicit that essential reaction? These 6 tried and tested ways to build customer anticipation can make all the difference to your marketing and customer experience.

 6 Tried and Tested Ways to Build Customer Anticipation – Attend Trade Shows

An absolute goldmine when it comes to building anticipation because of the combination of factors under one roof. From industry professionals to potential customers and influencers all mingling together, we can leverage trade shows to show sneak peeks of our products, conduct live demonstrations, and interact with people face to face, which is still so important. 

If you are setting up an exhibition at a trade show, you still need to ensure that it all aligns with the brand and gives off that amazing first impression all the way down to the banners. You can get PVC banner printing and other great materials that showcase an amazing backdrop so you can align the brand with the service. Let’s not forget, as well, that the people who you hire to work the floor should also have an understanding of your business. Get it right and you can leave a trade show having made an amazing impression.

The Strategic Use of Social Media

We’ve got to tease to pique curiosity and social media is an absolute powerhouse for this. 

When we release cryptic snippets (like these that the band Radiohead put out before their album Kid A) or intriguing messages that hint at what’s in store we can keep our audience eagerly anticipating what is to come. 

A variety of interactive content or polls and countdowns are all wondrous pieces of work.  

Effective and Engaging Content Marketing – 6 Tried and Tested Ways to Build Customer Anticipation

The hallmarks of a great content marketing strategy from articles to videos and blogs should provide those valuable insights relating to the upcoming launch. 

Content marketing should establish our expertise, while also piquing the interest of potential audience members. Hopefully, they will become engaged to the point where they are invested in whatever the business has to offer.

Early Access, Limited Editions, and/or Exclusive Previews  

 Exclusive previews can create a ripple effect of anticipation. A select group of customers may benefit from early access or a limited edition of your product or service. This adds a sense of urgency and cultivates rewards for those who are quick to engage with your business. 

What we need to remember is the perceived value of the service on offer can be increased exponentially if there is a sense of scarcity. Something rare instantly becomes more valuable.

 6 Tried and Tested Ways to Build Customer Anticipation – Live Events or Webinars  

What we need to remember when building anticipation is that we interact with our audience every step of the way. Social media is an excellent tool for this. Depending on where your customers are in the sales funnel, you may want to incorporate additional opportunities to interact with your audience. Live events or webinars are great examples.

A webinar is beneficial, especially for those people who cannot afford to attend a trade show. You can reveal details about your upcoming offerings through a webinar as well as gauge reactions in real time which can intensify the anticipation. Webinars are a great investment. Once you have created one, you can reuse it. Many businesses utilise webinars as a secret door to a product that builds anticipation. They directly engage in a new and refreshing way.  Webinars can take a long time to put together, but they are very much worth it.

Interactivity in Other Ways

You can engage your audience in many ways. Examples include interactive contests and challenges relating to the launch. Consider user-generated content which can build anticipation as participants become slowly in tune with the product or service. Remember that it should all be for something that is in the end a worthwhile product or service. 

When it comes to building up to that big bang the product or service needs to deliver in the first place.


Why Every Entrepreneur Should Learn Basic Data Skills

Why Every Entrepreneur Should Learn Basic Data Skills

Have you found yourself overwhelmed by numerical data, spreadsheets and overall disorganisation in your venture? This blog post explains why every entrepreneur should learn basic data skills.

Today’s entrepreneurs face various hurdles that need overcoming. One key skill that could help is proficiency in basic data skills. You don’t need to be an expert data scientist. Even a basic understanding can lead to wiser business decisions.

Data Is King! Welcome to the Digital Era

The business landscape has significantly evolved over the past 20 years, with data becoming an ever-more integral component. 

Gone are the days when intuition alone would ensure success. Think about Airbnb. Their success did not happen by chance but through meticulous data analysis of user behaviours, market trends, and regulations related to housing. In doing so it has become a global phenomenon.

Why Every Entrepreneur Should Learn Basic Data Skills – Reasons Why Reducing Data Is a Risky Proposition

  • Informated Decision Making: Don’t invest randomly in social media ads or engage with online personalities without any clear strategy in place. With data in hand, you could allocate it towards avenues with greater return on investment. Data helps you make informed decisions on marketing activities and spending priorities.

  • Understanding Customer Behavior: “The customer is always right” holds special meaning when applied to data analytics. A solid grasp of data analysis will equip you with crucial insight into what exactly your customers’ transactions reveal about themselves and provide invaluable knowledge of customer needs and wants.

  • Efficient Resource Allocation: Running a startup or small business may seem like an impossible feat.  With effective data governance policies, you can streamline resource allocation like an orchestra’s conductor.

  • Forecasting and Predicting Trends: No one has the power to foretell the future with 100% certainty yet data analytics provides us with an effective method for foreseeing market shifts before your competitors even realise them. This gives you the ability to position yourself as the market leader.

  • Competitive Edge: Today’s business environment is highly competitive. Acknowledging data analysis is not simply an optional skill. It can give an unrivalled competitive edge and help businesses remain ahead of competitors. Being proficient with data analytics should therefore become part of your core competence if you wish to stay at the head of the game.


Why Every Entrepreneur Should Learn Basic Data Skills – Addressing Concerns about Data

Many mistakenly believe a background in technology is necessary for using data analytics. This assumption is far from correct. A variety of online resources and courses exist as well as user-friendly software platforms. These make utilising such skills accessible even to those without much technical know-how.

Where To Begin Your Data Journey

Beginners in data analytics may find the subject daunting at first. To simplify things, one could start with basic lessons on governance and management of data. Then it would be worth exploring user-friendly analytics tools and mentorship from experts in this area.

Time Constraints When Learning Data Skills

One common criticism of learning basic data skills can be perceived as too time-consuming. Look at it as an investment for your company’s future as the potential return is far too great to overlook.


Your Action Plan to Achieve Data Mastery: Steps Towards Progress

Step back with an attitude of curiosity. Opt for intuitive and user-friendly software. Commit to ongoing learning and adaptation. Make connections with individuals knowledgeable in data analytics to enhance your journey of discovery.


Learning even the fundamentals of data skills can profoundly transform your business operations. From optimising budget allocation to exploring untapped customer potential – mastery of data analytics provides a competitive edge and knowledge is power – this power will prove instrumental for you as an organisation.