Outshine Your Competitors

Outshine Your Competitors

It’s inevitable that when you own a business, you’re going to have to deal with competitors. There will always be someone waiting around the corner, ready to pounce and steal away customers if the right opportunity presents itself. Luckily, there are a few ways you can outshine your competitors and stand apart in a positive manner. Focus on a few critical areas, and you’ll be on your way to experiencing more success and gaining attention from consumers. You want them to consider you and for your business to be top of mind before even considering the other options.

Outshine Your Competitors With Superior Marketing

One of the best ways to outshine your competitors is through your marketing approach. Consider using a content aggregator to boost your marketing efforts as part of a content marketing strategy. You’ll be able to make better decisions when you have access to this information and be able to set yourselves up as the experts in your industry. Implement a marketing strategy that will allow you to get your message across to the right people at the right time so you can attract new business.

Customer Service

Another way to outshine your competition is by offering exceptional customer service during every interaction. When you listen attentively and are responsive and helpful, you’ll notice that your customer review scores and testimonials improve. Be quick to solve issues that arise so that your customers feel heard and that their concerns are evaluated and taken seriously. Train your staff so that they understand your policies and always treat each customer with respect and fairness.

Top Quality Will Outshine Your Competitors

The better quality your products and services are, the more likely it is that you’ll be able to attract and keep customers. Outshine your competition by focusing on improving the quality of your offerings and always delivering on your promise. You’ll notice you receive fewer complaints and returns and that consumers begin to speak highly of what you’re selling. Better quality also shows that you, as a business, are putting a lot of thought behind your products or services and you care that the customer is receiving their money’s worth.

Brand Reputation

Your brand reputation will go a long way in helping you to outshine your competition. The more well-known your company is for all the right reasons, the more likely it is that you’ll continue to receive positive responses and feedback from buyers. When you build trust with customers, they’ll turn to you first when considering making a purchase instead of a similar option that may exist. Be proactive and address any controversy or negative feedback as quickly as possible so that there isn’t information floating around that may tarnish the reputation you’ve built.


These are some of the best ways to outshine your competitors and get ahead in the business world. Take matters into your own hands and proactive steps in the right direction so that your business enters the spotlight and receives more attention from consumers. It’s wise to put the focus on and highlight elements that set you apart and the benefits of doing business with you to help your cause.  

6 Brilliant Ways to Promote Your Freelance Business

6 Brilliant Ways to Promote Your Freelance Business

Going freelance has its pros and cons. On the one hand, it affords you the freedom and flexibility to be your own boss and work exactly how you like. I’ve been freelancing since 2006 and can’t imagine working any other way. While initially, a lack of fixed income can be a concern this can be alleviated if you promote your freelance business effectively.

One of the biggest challenges as a freelance worker is self-promotion. Whatever industry you are in, you will need to get your name out there and stand out amongst your competition. And you don’t have the marketing budget of a large company to help you. All of your marketing costs must come out of your own pocket. There are many affordable yet effective ways of marketing your business. Here are six of the best promotion techniques.

Promote Your Freelance Business: Referrals

A happy customer is your best asset when promoting your business. If a client is satisfied with your work, they are more than likely to provide a positive referral about your services if you ask them to. Most buyers’ decisions are influenced by their peers, so a recommendation from a respected source will do wonders for growing your client base. Take testimonials and post them on your website or social media.

Promote Your Freelance Business Start a Blog

As a Copywriter, I can confirm that creating high-quality, valuable content is one of the best ways to get your name out there. By regularly posting on a blog, you can acquire a dedicated fan base and attract potential customers. The content of your blog should relate to your business without being overly promotional. Establish yourself as a thought-leader in your industry, providing the answers to people’s problems and making them remember you long after they click off the page.

Email Marketing

Sending out cold emails is a strategy that requires a lot of patience, however, can be highly effective. By capturing visitor contact details on your website, you can build an email list. By sending relevant information to their inboxes, you can slowly draw them in.

Promote Your Freelance Business: Client relationships

As a freelancer, it is imperative that you build strong relationships with your customers, both past and present. You may find that repeat business from one or two satisfied clients is your primary source of income. Keep former clients up to date on new developments and services.


The more people you know, the more likely you are to meet a potential client. Attend industry events, connect with people on social media and hand out business cards to ensure people remember you. Online networking has become very popular in recent times and is a great way to build relationships. 

Promote Your Freelance Business: Print Marketing

Printing and distributing flyers, posters and leaflets can be a brilliant way to get your brand out there. Many companies, such as Duplo International, allow you to print marketing materials sustainably and affordably.


Freelancers need to be always on the lookout for opportunities to promote their businesses. These are just a few of the marketing techniques you can use. There are many others that could be even more successful. 


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