Improve the Customer Experience in Your Store

Improve the Customer Experience in Your Store

As online retail is experiencing an uptick in popularity, it is more important than ever for bricks and mortar stores to reaffirm the value they add to the shopping experience. While online retail does provide the convenience of being able to shop at any time and have goods delivered to your door, there are many things that it cannot provide. Many consumers enjoy shopping as a leisure activity. These customers love to wander around stores and enjoy the sensory experience of shopping in-store. You must continue to improve the customer experience in your store. Here are some of the ways in which you can provide the best possible experience for your customers and encourage them to shop with you over and over again:

Improve the Customer Experience in Your Store: Create Aspirational Displays

If you want to encourage add-on purchases and make your customers return to your store, you need to create an aspirational quality in your displays. Retail is about so much more than merely selling products; you also need to sell a lifestyle. Creating appealing product displays is vital to attract passing customers. This will also encourage them to buy something once inside your store. 

Carefully creating your displays by keeping them neat and well-stocked is a must. Your merchandise also needs to be grouped logically, so complementary colours should be placed together, and related items from the range should be displayed close by to encourage add-on sales.

Hassle-Free Transactions

Even if you have the best product displays in the world, customers will soon lose patience if transactions are slow. Customers want a fast and hassle-free experience when paying for their goods. You will need a payment platform that can deliver this seamless experience. Choosing a credit card processing app is an excellent way to ensure that you can take payments from your customers quickly and easily. This will prevent frustrating delays and unhappy customers.

Improve the Customer Experience in Your Store and Offer Excellent Service at All Times

Customers should always be the focus when they enter your store. It can be hard to offer a high level of customer service when you are stressed or busy. However, it is vital to provide all customers with a positive experience. 

Your staff represent your business and are ambassadors for it. Your team needs to understand how to deliver customer service that reflects the values of your company. Providing regular staff training is essential. Encourage your team to continue to prioritise customer service, and to protect your business’ reputation.

Make it Easy to Shop

If you want to provide your customers with the best shopping experience possible, you need to be sure that your store is designed to facilitate this. Making it easy for customers to move around the store without obstructions, and ensuring that goods are placed within their reach will help to make your store easy to shop. The easier it is for your customers to browse your store, the more likely they are to make a purchase.


Small Healthier Swaps for 2021

Small Healthier Swaps for 2021

There is no arguing about it, 2020 has been a tough year for most. Indeed, at a time when people are normally brimming with enthusiasm for New Year’s resolutions and making their lifestyle healthier, things are a lot more low key. Of course, that doesn’t mean you can make at least some small positive steps. In fact instead of setting yourself massive and challenging resolutions that are all too easy to fail on, why not try implementing small healthier swaps for 2021?

Small Healthier Swaps for 2021 : Swap Veganuary for one veggie meal a week 

You will have heard and seen a lot about Veganuary on the TV and online, and of course, it’s a super smart idea. After all, when are people most likely to try a major change to the way they eat? 

For many people, the thought of changing every meal they and their families eat for an entire month is a whole lot of work and inconvenience. Not to mention the fact that they may face resistance from family members and discover that it isn’t easy to stick to themselves. That is why instead, doing a less intense version of Vegaunary may be a much better approach. 

Such an approach involves picking a day (or two) each week and eating vegetarian and vegan food then, and normal food for the rest of the time. Of course, the advantages of this approach are many, not least that you can gently ease yourself into this way of eating, which over the long term can help you maintain your momentum and stay successful. 

For anyone considering Veganism, I made the jump in December 2019 and am full vegan now and have never felt healthier.

Small Healthier Swaps for 2021 : Swap quitting smoking cold turkey for using a nicotine replacement

Anyone that has smoked knows that quitting is a tall order, and quitting cold turkey is the toughest way to do things. The good news is that it is also not the only way to quit. This is because there are things like nicotine replacement products that allow smokers to skill receive the chemical that they are addicted to without having to take in all that bad stuff that is in tobacco. 

Indeed, there is a range of products on the market including sprays, patches and lozenges. All of which can be used to gradually reduce the amount of nicotine a person uses and so help them to quit more gently. 

Another similar option is to use a vape pen instead. The great thing about this option is that you get the sense of smoking without taking in all the chemicals in cigarettes. You can also use stores that stock vape supplies to buy delicious tasting liquids. They also come in a range of nicotine strengths so you can use them to wean yourself off entirely over time. 

Joining the gym for walking around your neighbourhood  

Even if you wanted to, you couldn’t join a gym right now because of the lockdown situation. All is not lost, however, because instead of ending up as a January Gym bunny and a February gym casualty why not take the opportunity to start an exercise particle that is more manageable in the long term?

We are talking walking here, either around your neighbourhood or a country park. You may even wish to transition to jogging or running later on as your fitness improves?