The Kind Entrepreneur

The Kind Entrepreneur

A kind entrepreneur is the business person who not only succeeds but who enjoys their entrepreneurial journey.  I’ve been in business long enough to see that how you treat those around you will determine how well your enterprise will go, how long it will last and how your reputation will be built. Whether you take this to mean looking after your employees or acting in a mindfully aware and kind way with other freelancers, kindness should always be your default way of treating people.

A Kind Entrepreneur Breed Success

The Cadbury brothers in Birmingham offer one example of treating employees well that is still very present in the memory of the West Midlands. When the first factory in the centre of Birmingham became too small, the brothers decided not only to relocate but also to offer their staff the best possible living conditions. They chose Bournville to establish their HQ, away from urban pollution. Bournville provided workers with tonnes of facilities, from sports grounds to houses. There was even a kitchen for the staff, which was a novelty at the time. The rest is history, and visitors can join the Cadbury World tour to visit the old houses and workplace. 

You might not be the next Cadbury, but you can certainly learn from the two brothers to create a company that looks after its people.

People are Everything in the Business World

First of all, it’s fair to say, that the idea of a people-centred economy is not new. Despite living in a date-focussed world those in the know understand that you can have all of the algorithms in the world but not succeed in business if you ignore the personal aspect. From clients to service providers and from employees to customers, it is essential that you don’t overlook the importance of being a kind entrepreneur when it comes to all of your person to person dealings. In a move designed to deliver a sense of caring at every level in the business – similar to the Bournville story, you can establish a sense of unity and loyalty that goes beyond what any other company can offer.

A  Kind Entrepreneur Takes Care

Your employees are the key to your success. They provide the services you deliver. They inject their creativity and productivity in the business. In a word, they make the brand. They can only build a reliable company if they know that you have their backs. If you want your staff to go above and beyond you need to show that you value them.Whether this means helping them looking after their future via mykeymaninsurance.com or investing in training to help them proceed will depend on who you employ and what your set-up is.  The better you look after your staff; the further your business can go.

The People, Your Reputation

The people you care about don’t need to be employees. In fact, businesses that make philanthropy a habit have experienced a positive return from their community. If you’re trying to take your business to the next level – see this article from the blog hannahfrancesmccreesh.com for more –, supporting a charitable cause that makes a difference to people’s lives is worth the most sophisticated marketing campaigns! In the end, your customers will love a company that cares about others!

 

As a kind entrepreneur, you need to put people at the top of your business plan. They are not only the most critical asset in your company; they are also the key to making your business relevant in a fast-paced market. From sole-traders to CEOs of multi-million-pound businesses, being kind is good for business certainly but it is more than that. Kindness in business is what will help ideas and innovations grow. The result of being a kind entrepreneur might simply be to make someone’s day better, and that is good news whether you are in business or not.

 

Business Gimmicks: There’s No Need

Business Gimmicks: There’s No Need

I’ve been in business for nearly thirteen years and I have to say, you really don’t need business gimmicks to succeed. While the odd discount here and there can work wonders to garner attention, you don’t want to slip into the DFS type of sale that seemingly never ends, as your outfit will appear *unprofessional and almost joke-worthy. As a new startup especially, you need to consider the sort of image you want to portray and the sort of branding that encapsulates you as a business worth taking note of. Take a look at these simple ways to shun the business gimmicks, and instead become a professional business outfit.

*Not to say that DFS is unprofessional, far from it. That marketing model just doesn’t work for the majority of businesses.

Under Promise And Over Deliver (No Business Gimmicks)

Far from being a gimmick, this little phrase is an important one to live by in the world of business. You need to foster confidence amongst your employees and your customer base. If you know that you can deliver a product to a customer in two days, state that you will get it to them in three. This way, when the item that they are looking forward to receiving arrives on their doorstep a day early, they feel that you have gone the extra mile for them. This emphasis on customer experience shows your maturity as a business. Too many startups look inwards rather than taking their customer base into account. Sure, funding and payroll are important but it is the number of orders that come in that will make or break your startup.

Avoid High Staff Turnover

When job hunters are seeking new roles, and they are forever seeing the same company hiring for the same positions, they will come to the conclusion that there is a high turnover of staff. This rarely happens for a positive reason. Perhaps the boss is overbearing, maybe the workplace is too target driven, or perhaps the camaraderie and morale are woefully low. To make sure that you don’t fall into this high staff turnover trap, ensure that you invest in your team, make them feel valued and listen to them. The art of listening is massively important.

It’s vital that you reward performance to boost productivity in the workplace. You could improve yearly paper appraisals by replacing them with a bespoke performance management system. This way, each individual member of staff will have their own career progression plan; something that every professional outfit should aspire to have to retain the best staff.

Office Environment

If you are stating that you have state of the art facilities, only to have a photocopier that is forever getting jammed, poor WiFi and dodgy hardware, it’s time to give your environment an overhaul. Paint the walls white, invest in some decent laptops, and consider outsourcing IT provision off-site to maintain your professional vibe. There’s nothing worse than a client coming to your office to be greeted with a wonky chair, stained beige floor tiles and mediocre coffee.

Being a small startup is daunting. However, by following this guide and offering true service rather than business gimmicks, you will always ensure that your business is a professional outfit no matter what barriers you have to overcome.

 

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