Make your business website work for you

Make your business website work for you

As a business owner, one of the most important things that you will ever have is your website. It is this which will showcase your services and what you can offer to customers who visit you. This will essentially act as your storefront and will be on hand to show what you can do, the products you sell and the services that you provide. You can show everything from your testimonials to your social media links and your details of how they can get in touch with you. As a website owner, you need to make your business website work for you.

Here are some top things that you can add to your website to make it more useful.


Make Your Business Website Work for you: Use Forms

There are a whole host of forms that you can add to your website that makes it more useful to the reader and potential customers who come across it. This could include contact forms or forms to get more information. If you run a business such as a tattoo or piercing business, you will need a Piercing Consent Form. By offering this online, people can read over it ahead of getting their piercing and it can save you valuable time on the day.

Forms are easy to make and if you have built your website on something such as WordPress there are a whole host of WordPress plugins that enable you to easily add forms to your website without any prior coding knowledge or information.

Don’t Forget to Display Your Testimonials

Testimonials are vital for any business as they allow customers to read what past clients have said about you. It is well known by now that people buy from people and this is why it is so important that you show other people’s opinions of your company and business. To get testimonials you could offer everyone that fills one in to be entered into a prize draw to win something such as an Amazon voucher. Display your testimonials on your home page or somewhere that they could easily be seen such as the footer or about us page. 

Include Your Social Media Links

Your social media is a great one to include on your site. Social media helps to lend authenticity to your brand and is a place where your customers or potential clients can engage and hear about exclusive offers or information that you might wish to share. 

Make your Business Website Work for you: Be Clear on Your Services

It is important not to get too caught up in the design of your website and include all the important information. Have a simple breakdown of all your services that is easy to follow and so people who visit your site can find what they are looking for right away.

These are just a few things that you can add to your business website to make it more useful. By making it more useful, hopefully, you can generate more sales too. What are some top things that you have added to your website that make it better? Let me know in the comments below!

Starting A Business In 2021

Starting A Business In 2021

Whether you’ve lost your job in 2020 or have realised that this is the time to follow your passions doesn’t matter. Starting a business in 2021 is a very appealing prospect, but it is one that will also come with many challenges.  

While there is no escaping the fact that the road ahead will be packed with bumps and turns, planning your route could not be simpler. Focus on your ABCs, and you won’t go far wrong.

Starting A Business In 2021: Analysis

Before stepping into the world of modern business, it’s imperative that you paint a clear picture of what to expect. Whether it’s analysing how the E-commerce industry has changed or knowing the rules for a brick and mortar store doesn’t matter. Either way, you will need to appreciate the fact that running a company in 2021 is a lot different from 2019.

Aside from changing consumer trends, you need to think about staff logistics. Every aspect of productivity is likely to feel the impacts of the new norm. Frankly, if you jump in at the deep end without a full understanding, it’s very likely that the company will sink rather than swim. Not least because your strategy will lack direction.

Aside from the influence of COVID-19, you should acknowledge the political climate when starting a business in 2021. Brexit will impact international trade, which is why you mustn’t ignore it.

Consider Your Branding

Now more than ever, there is a need to connect with customers. Consumers have missed out on interactions with friends, which is why brands who understand their desires will thrive. Likewise, when you can resonate with clients, it becomes far easier to find and promote the right USPs. More conversions will soon follow.

This isn’t limited to online companies and can be equally crucial for starting a restaurant or local service. The opportunities to capture a prospective lead’s attention will be compromised due to the current climate. So, the ability to understand your place in the market, and the best ways to establish a strong bond is crucial.  

Of course, branding can cover the same marketing efforts as usual. A good website, social media game, and logo creation will serve you well. As will timed offers that appeal to your customers.

Starting A Business In 2021: Consider Capital

The financial barometer is essential for all businesses at all times. Nevertheless, the difficulties facing firms in the current climate are far greater. For starters, gaining access to bank funding is very tough. As such, crowdfunding activities may be the only solution. Without the right levels of financial reserves, the new venture will soon fail.

Wherever your money arrives from, you will need to find ways of reducing your expenses. Working from smaller premises, using outsourced services, and teaming up with other SMEs can all help. Meanwhile, you should analyse all operational features. If they don’t boost the bottom line, you should lose them ASAP.

It could be as simple as cutting team meetings down to size or losing an unnecessary habit. At this time, even the seemingly small savings can make a big impact on your future.

Are you considering starting a business in 2021? I started building mine back in 2006 and have never looked back. While you may face different challenges now to what I did back then, it could still be the best move you’ve ever made.