Why Your Business Isn’t Getting Repeat Customers

Why Your Business Isn’t Getting Repeat Customers

Getting repeat customers is the best way to create a stable business that consistently generates revenue every month. Although it is important to find new customers, you need to make sure that existing customers have a good experience and they want to come back in the future. Unfortunately, a lot of new business owners struggle with this and even though they see an initial increase in sales, things quickly slow down because none of those customers come back again. These are some of the most common reasons why your business isn’t getting repeat customers. 

Your Business Isn’t Getting Repeat Customers: Bad Customer Service 

The majority of consumers value good service above all else. Even if they love your products and the prices are reasonable, they will not come back if they don’t feel that the customer service was good. People’s expectations are higher than they have ever been before and they want a personalized customer experience. They also want the customer experience to extend beyond the point of purchase.

If you get their money and then stop communication with them, it makes them feel as though you don’t care about them and you see them as a sale and nothing more. It’s important that you send follow up emails to check whether they are happy with the product. You also need to invest heavily in your customer service department and use things like live chat so people can easily get in touch with you. 

Slow Delivery 

If you are selling products online, fast delivery is vital. People can go to big retailers like Amazon and get products delivered the next day, so if you make them wait a long time, they’re not going to come back. It’s important that you find an express courier service uk that can guarantee fast delivery. If there is a delay for any reason, communication is vital. Customers will forgive you for a slow delivery if you keep them in the loop and offer them a discount on their next purchase or a free product to make up for it. 

Your Business Isn’t Getting Repeat Customers: Lack Of Rewards For Loyalty 

Customers expect to be rewarded for their loyalty and if you don’t do that, why shouldn’t they go somewhere else? There are a few great ways that you can reward customer loyalty, like a points program or exclusive deals for regular customers. Offering people a discount after making a certain number of purchases is a great way to encourage people to stay with you instead of going elsewhere. Exclusive deals are also a great idea because many companies give better deals to new customers and existing customers often feel like they’ve been left behind. 

Quality Issues 

If your service is excellent and you reward your customers for loyalty but they still don’t come back, you need to take a look at the products. There is a chance that you may have quality issues and people don’t feel that the product is good enough to justify the price. In this case, you may need to redesign your products or reconsider your pricing so it is more in line with the quality of the product. 

 

If you can fix these issues with your business, you will notice an increase in repeat customers and your finances will be a lot more stable as a result. 

Post-Lockdown Tasks for Businesses

Post-Lockdown Tasks for Businesses

It’s no secret that businesses of all sizes have taken a huge hit because of the coronavirus pandemic. It has been particularly damaging to smaller businesses that might not have the money to thrive immediately after lockdown is lifted. These post-lockdown tasks for businesses could very well make all the difference to your success and growth moving forward.

No matter if you have a physical shop or are mostly online, you need to be proactive with your decisions if you want to continue to operate. To guide you with this, here are 4 steps that you can take to help you to adapt to the ‘new’ normal.

Post-Lockdown Tasks for Businesses: Protect Your Employees & Customers

Whether you’re in a shop or you’re in an office you need to ensure that you’re protecting your employees (along with the customers). You can begin by carrying out a thorough COVID-19 risk assessment. In line with HSE guidelines, this will guarantee that the practices you’re following are as safe as possible. 

As part of this, you may need to purchase Personal Protective Equipment (PPE) for your staff. Then rethink the layout, place 2m markings across your shop/office, place hand sanitiser throughout. Whatever you can do to eliminate risk. 

Maintaining social distancing is also so important throughout this time. As people start to go back to work, it’s something that can’t be ignored. 

Create a Contingency Plan

The coronavirus took everyone by surprise. Many small businesses simply weren’t prepared. Make sure that this lack of preparation isn’t repeated in the future – especially if a second wave hits. Do this by creating a contingency plan that maps out the steps that you can take in the future.

Within this contingency plan, you could set aside some of the money that the business has acquired throughout the coronavirus lockdown or reopening period (if this is possible), cut operational costs, etc. 

Post-Lockdown Tasks for Businesses: Keep Customers Updated

Whether you’ve continued to operate online during the lockdown or you’ve had to close because of it, it’s essential that you keep your customers updated on any changes your business is facing. This frequent communication is vital if you want to drum up interest and keep customers interested throughout this time. 

Although this is something that you likely did during the lockdown, it’s something that you should continue to do afterwards if you want to increase your revenue.

Continue to Focus on Online Methods

Even though many non-essential shops are reopening, it’s still a good idea to continue to focus on your online presence. Despite shops are opening, you may not have the same number of physical customers as you did before the lockdown. 

This is due to the safety measures that have to be implemented throughout your store and the fact that many people are still nervous to venture out. Alongside regularly posting on social media (as mentioned above), you should continue to work on your customer service practices. Improving the functionality of your website and ensuring that items are finding their way to the customers as efficiently as possible is essential.

Final Thoughts

4 simple steps your small business might have to take after the lockdown has lifted. Of course, the steps that you take will depend on the type of business that you run and your budget. 

Whatever steps you take, know that you’re proactively adjusting to what’s happening and making the best decisions for your business and employees.

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