Get Your Small Business Noticed?

Get Your Small Business Noticed?

Running a successful business can feel sometimes like it needs to take up nearly all of your time. Elon Musk says, to change the world, that you need to spend at least 80 hours a week, in doing so. That’s a pretty bold statement to make, but those are also some bold and impressive results he’s achieved with his teams at Tesla and Space Ex, not to mention Paypal. personally, as much as I respect Elon I disagree with that 80-week target. I’ve run a business for 13 years, am fully booked and have a waiting list and have excellent work/life balance. If you work hard to get your small business noticed, being savvy with your time, you certainly don’t need to put those kinds of hours in.

Here are some ideas that can help kickstart any business into the market spotlight and get the attention it so rightly deserves.

Break a Record, Or Simply Attempt To

Do something quirky if you want to show off your dream business. People love seeing others break records. They love it! Imagine the buzz you could create for your business and how many new clients or customers you could reach if you decided to break some sort of work record. fun and lighthearted, you could double up your efforts to raise money for a charity that is important to you. If you promote it on the usual social channels and reach out to local news stations, you could get a big audience.

Be sure to pick a record that will be worthwhile though. I’m not sure what audience your business would get if you were attempting to beat the worlds biggest dandelion. – FYI currently 70 inches. Remember to keep it relevant and fun if you want your small business noticed. If you run a food or beverage related business there are plenty of records listed in the Guinness Book. In fact, almost every category of record you can think of is in there, and some will definitely apply to your business.

Do Something For Charity

As before, this is almost certainly a win-win situation. The charity of your choice gets much-needed funding and publicity. And in doing a fantastic deed to society, show your business ethics and morals which will build goodwill with potential customers and potentially, temporarily increase sales. many businesses do this and it isn’t unethical to support a charity while boosting your profile, far from it. If it helps people in need you are onto a winner.

Get Your Small Business Noticed Online

Over 50% of small businesses are already online, but there is still plenty of businesses that haven’t made the transition onto the web. If you’re one of them, getting online can gain your small business a massive increase in attention if it is done correctly. One priority should be choosing a domain name that matches your business name or industry. Along with potentially opening another medium for your business to create custom, your business can also help affiliate for market competitors; which could also earn your business commission and build valuable relationships with clients.

Integrating other aspects of online marketing such as advertisements or firms like an SEO Company can greatly help in achieving getting your business name out there. Google accounted for 91% of the site visits that were produced by mobile search, so if your website is not gaining traffic, this could be your answer. I know I need to make my Nicki Cawood Copywriter website more mobile friendly.

It can take time to get your small business notice, and of course, you want to make sure that it is noticed for the right reasons. What would you recommend that has helped your business succeed? Drop them in the comments below.

 

Staff Communication Skills

Staff Communication Skills

First of all, I don’t have a staff. That said, I have managed staff and staff communication skills may be utilised in many aspects of business too. For example, I may not have staff but I do collaborate with other freelancers on projects which requires clear communication.

No business has ever or will ever work without those involved communicating with each other effectively. Communication opens so many doors that in the modern world, makes international collaboration easy. Two people, from opposite sides of the world, could run an online business together, for example. This sounds incredible – but it’s true. It happens each and every day. Cut that line of communication though, and things go south quickly. Staff communication is absolutely essential.

Group Chats Work Well For Staff Communication

It can be important to ensure members of your department can instant message one another in a ‘group setting,’ to ensure that all messages are equally given. Email just doesn’t cut it these days. Messages are lost, delayed and overlooked. You might decide to use an instant messaging capability such as Slack (a favourite of mine) or WhatsApp although you need to understand that these apps may cause packet loss). Using messaging apps ensures that those messages are encrypted and opted-into.

As with all staff communications, stay consistent. If you are continually changing where you share relevant information needed to help your employees in their role or those you are collaborating with, they will become confused, and as a result they might even become quite annoyed with you. They need to know where all the important updates are posted. Find a solution, i.e. Slack, that works and stick with that platform only.

The Division Between Work & Home Life

It’s important for you to encourage a healthy balance of home and work life through your communication policies. For example, when an employee heads home after working all day the last thing they want is to keep up on their work emails. You might decide to do so as the leader of your firm, but expecting others to do that as standard can be a real problem.

If you want staff to remain productive and motivated, respect their work life balance and boundaries. Unless a member of staff is on call, for example,  they shouldn’t be expected to be jumping onto the work group chat at 8pm!

Train Staff

It’s not just how you interact with staff that dictates how optimised your internal communication is, but also how they interact with one another. For this reason, it’s important to consider the main necessities when training staff. Email writing is a good place to start. Too short, and your email can be vague and hard to read. Too long, and you take up the valuable time of the recipient, and this can aggravate. For this reason, training staff in brevity and comfortable email writing and formatting can help to streamline communications and avoid confusion. 

Concise email is easier to digest. On top of that, the use of a formatted date might also become detected by a note-taking application, allowing for immediate placement in a calendar. Avoid vague headers when writing email and communicate the relevant information with the “chat”. This will same the sender time, the person receiving it will appreciate it and it will streamline staff communication further.

Communication is Important For Everyone

I am in contact with numerous clients, teams, other freelancers and more every week. By employing the same tips to my freelance business as managers do with their staff I spend much less time in my inbox and more time doing my actual work. Read the Productivity Ninja for some great ideas to improve staff communication and overall organisation. What staff communication or business communication tips do you have?