When you’re running a business, customer loyalty and retention is everything. You might have the most fantastic product on the planet, but if you’re not providing excellent customer service- you’re not going to meet your business goals. Over the past 13 years in business, one of the most important lessons I’ve learned is that it’s worth taking a little more time to perfect your customer service strategies.
Consider an Effective CRM System
If you want to boost your customer service you’ve got to get yourself a great CRM System. CRM stands for customer relationship management. It’s essentially a cloud-based software which makes it super easy to manage all of your customers in one place. For each customer (or potential customer) you’ll have a profile complete with contact details, buyer history, social media details and preferences.
Your team can collaborate easily on the system so that there are no missed sales opportunities. Each time that a customer contacts you, the process of interacting with them is made easier and more efficient. With a great CRM system, your customers receive a faster and more personalised service. A CRM is perfect for those looking to streamline their customer service processes and improve the user experience. Sites like ebecs can offer some great information about Microsoft Dynamics CRM.
Want To Improve Customer Service? Consider a 24/7 Service
These days the consumer expects to reach your business 24/7 and wants fast results. The idea of an around the clock service sounds pretty demanding on you or your staff if you have one. Many businesses avoid the use of call centres because they want a more personalised service. One option is to hire a virtual receptionist or virtual assistant. A virtual receptionist works remotely and can answer your calls 24/7 around the clock. You can hire these professionals via external companies for an affordable price. A virtual receptionist will get to know the ins and outs of your business so that they know how to best represent you on the phone.
Some companies also like to use Chatbots to provide a 24/7 service. Chatbots are a type of artificial intelligence technology that can simulate human interactions. You may have experienced them via social media, i.e. Facebook messenger. Chatbots can communicate with your customers using predetermined responses via messaging systems. While these are not exactly offering a personalised service, many customers prefer to communicate via messaging. Keeping up with the latest communication trends is great for enhancing customer service.
Try Webinars For Enhanced User Experience
Webinars are live online seminars between a representative of your business and an audience (typically stakeholders and customers). Many companies like to use webinars to present a new product or service. The audience has the opportunity to interact with the presenter and ask questions. With a webinar, you are offering something a little extra. Your customers will appreciate something that that goes above and beyond the FAQs on your website. You are allowing your audience to engage with you in real-time about your products and ask you questions and queries. Webinars can also do wonders for your branding. You can present your brand story and allow your customers to feel that they are getting to know you better.
Making use of the best business tools out there is a surefire way to enhance your customer service right way.