The Kind Entrepreneur

The Kind Entrepreneur

A kind entrepreneur is the business person who not only succeeds but who enjoys their entrepreneurial journey.  I’ve been in business long enough to see that how you treat those around you will determine how well your enterprise will go, how long it will last and how your reputation will be built. Whether you take this to mean looking after your employees or acting in a mindfully aware and kind way with other freelancers, kindness should always be your default way of treating people.

A Kind Entrepreneur Breed Success

The Cadbury brothers in Birmingham offer one example of treating employees well that is still very present in the memory of the West Midlands. When the first factory in the centre of Birmingham became too small, the brothers decided not only to relocate but also to offer their staff the best possible living conditions. They chose Bournville to establish their HQ, away from urban pollution. Bournville provided workers with tonnes of facilities, from sports grounds to houses. There was even a kitchen for the staff, which was a novelty at the time. The rest is history, and visitors can join the Cadbury World tour to visit the old houses and workplace. 

You might not be the next Cadbury, but you can certainly learn from the two brothers to create a company that looks after its people.

People are Everything in the Business World

First of all, it’s fair to say, that the idea of a people-centred economy is not new. Despite living in a date-focussed world those in the know understand that you can have all of the algorithms in the world but not succeed in business if you ignore the personal aspect. From clients to service providers and from employees to customers, it is essential that you don’t overlook the importance of being a kind entrepreneur when it comes to all of your person to person dealings. In a move designed to deliver a sense of caring at every level in the business – similar to the Bournville story, you can establish a sense of unity and loyalty that goes beyond what any other company can offer.

A  Kind Entrepreneur Takes Care

Your employees are the key to your success. They provide the services you deliver. They inject their creativity and productivity in the business. In a word, they make the brand. They can only build a reliable company if they know that you have their backs. If you want your staff to go above and beyond you need to show that you value them.Whether this means helping them looking after their future via mykeymaninsurance.com or investing in training to help them proceed will depend on who you employ and what your set-up is.  The better you look after your staff; the further your business can go.

The People, Your Reputation

The people you care about don’t need to be employees. In fact, businesses that make philanthropy a habit have experienced a positive return from their community. If you’re trying to take your business to the next level – see this article from the blog hannahfrancesmccreesh.com for more –, supporting a charitable cause that makes a difference to people’s lives is worth the most sophisticated marketing campaigns! In the end, your customers will love a company that cares about others!

 

As a kind entrepreneur, you need to put people at the top of your business plan. They are not only the most critical asset in your company; they are also the key to making your business relevant in a fast-paced market. From sole-traders to CEOs of multi-million-pound businesses, being kind is good for business certainly but it is more than that. Kindness in business is what will help ideas and innovations grow. The result of being a kind entrepreneur might simply be to make someone’s day better, and that is good news whether you are in business or not.

 

Tech-Forward Business Tips

tech-forward

In this digital age, the need to show that you’re a tech-forward business is becoming more and more apparent. With so many companies taking steps to use advanced technology in the day to day running of their business, it’s important you know how you can keep up or get ahead of the game. With that in mind, here are 7 ways to ensure your business is tech-forward:

Have A Well Designed Website That Is Easy To Use

One of the easiest ways to show that you’re a tech-forward company is to have a well-designed website that your visitors find easy to use. Whilst this sounds simple, often it is something that can only be achieved with a talented designer and web developer. Although it may cost a lot, the upside to outsourcing your website to a team is that you can tell them exactly what you have in mind, and they’ll take the time to make your dream site come to life. If you have the skills to produce your own website, great. If not, get professional help. It’s worth the investment. After all, you wouldn’t think twice about employing an accountant to help you get your business finances right if needed.

Be Tech-Forward & Use SEO To Bring In New Customers

Whilst people may not see that you’re using search engine optimisation to bring in new customers, it’s a great way to help your site appear in the top search results on sites like Google and Bing. Taking the time to learn the basics of SEO will definitely take time, but it will be worth it when you’re bringing in new traffic to your site on a daily basis. To learn the basics of SEO, you can visit this guide here.

Automate Key Processes In Your Business

Using automation services is one of the best ways to ensure your business is running efficiently and effectively. Whilst you can’t automate everything in your business, it’s a great way to group together tasks that you find you’re having to repeat on a daily basis. Whether it’s automating your emails and social media marketing, automating your procurement process or your client onboarding process – you’ll be grateful for all the time it frees up.

Create A Strong Social Media Strategy

business website,tech-forward

Social media is a great way to get more visitors to your site, as well as the perfect opportunity to build a community around your brand. Whether you prefer to use Instagram or Facebook, having a strong social media strategy will help you stand out among your competitors. Take the time to analyse what your competition is doing, look at your goals and put together a tech-forward social media strategy that will help increase your brand’s visibility.

Once you’ve started building an audience, you’ll really be able to see the difference it makes to both your pageviews and your conversions. If you’re new to social media, you can view this handy guide here.

Use Live Video To Captivate Your Audience

Live video is a great way to connect with your audience on social media. Whilst it’s not for everyone (personally I loathe being on camera but see the benefits), video is one of the most common forms of media and is something that should be worked into your marketing strategy moving forward. Whether you regularly go live on Instagram, you share your tips on a live video on Facebook or you venture into the world of live video on YouTubeyou’ll be surprised how much it will help you build strong connections with your potential customers and clients. I’m working on this one!

Develop An App Alongside Your Website

If you want to embrace technology and get ahead of your competitors, thinking about how you can create an app that compliments your business model is a great place to start. With most people owning a smartphone, having an app is the perfect way to reach a new audience. For more information, you can visit the following website: https://www.intellectsoft.net/blog/enterprise-mobile-application-development-explained/. Whether or not you need an app will depend on your business but it is worth looking into.

Host Webinars, Workshops And Online Courses

A great way to show that you’re tech-forward is to host webinars, workshops and online courses. If you have the knowledge to share this is not only a great way to earn passive income, but also the perfect opportunity to increase your profile as an expert in your industry.

Whether you start hosting online courses filled with tips and tricks, start webinars that address important issues in your industry or you host live workshops where people can show up and learn something valuable. You’ll be able to show your tech-forward and doing everything you can be an innovative company.

Are you looking to make your business more tech-forward? What changes can you make to ensure you’re ahead of the competition? Let me know your plans in the comments section below. I know I need to up my game somewhat, especially with video. It’s a work in progress.

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