At the current time, more businesses than ever before are operating remotely due to the unprecedented global pandemic. This has meant that for a large number of industries – and business owners – there has been a step towards a new and uncertain way of working. What this forced leap has meant is that many business owners, who may previously have never considered the idea of becoming a virtual business, are now considering it. Taking your business online could be the best thing you’ve ever done for your business.
If you are one of the thousands of business owners who are considering a move from running physical businesses to virtual ones, then you may be wondering what it takes to transform your business and begin operating in a very different way.
Taking Your Business Online: Upgrade Your Website
If you are going to swap to running your business virtually, it’s vital that you have an up to date, high standard website to rely on. When your business goes virtual, your website becomes the hub of your company. It will be the first place that potential customers visit which is why making sure that it’s well designed and carefully thought out is so important. If you feel that your website isn’t of a high enough quality to constitute the main hub of your business, you may want to look at taking note of some web design tips and having your site redesigned by a professional. If doing so will ensure your success, then it’s most definitely worthwhile.
Make Sure You Have IT Support
When it comes to taking your business virtual, you need to ensure that you have plenty of adequate support on hand, such as dedicated IT support. If your website runs into a problem or there’s an issue you don’t want to have to wait around to get it fixed. That’s why investing in specialist IT support is such an important step to take.
Be Open About The Change
It’s important that you strive to keep your customers informed about the changes to your business and how it is being run. Invest in your marketing strategy and create a campaign all-around how your business is moving online. Be open with your customers and they will respect you more for it. Make sure that you invest in high-quality marketing support. Don’t attempt to deal with your marketing needs yourself unless you have the skills and experience to be able to do so effectively.
Set Personal and Business Boundaries
Make sure that there are boundaries in place. Create a dedicated workspace where you can purely focus on your business. Ensure that you have dedicated lines of communication set up for your business, such as email, phone number and a virtual business address.
A few useful tips and ideas for transforming your business into a successful virtual company. Taking your business online can help you navigate the current times and grow your customer base. Provided you do it the right way it could be the best business decision you’ve made.
If you run a small business online, focusing on improving your eCommerce offer is probably already pretty high on your priority list. There has never been a better time than now to implement some quick and easy fixes for your business. Some businesses have a little more downtime to focus on those projects which don’t always top the task list normally. That said, a lot of businesses are finding the pandemic has actually increased their sales figures as customers increasingly go online to make their purchases. Responding to this is a great way to continue to adapt to changing conditions and to focus on business growth. Make sure you boost your website during lockdown to cater to the needs of your customer.
Boost Your Website During Lockdown : Improve Your Customer Retention
Acquiring new customers is expensive, time-consuming and a bit of an unknown quantity. Smart small businesses choose to focus on a customer retention strategy as well. Customers who buy into your brand have a higher cart conversion rate, purchase more items on each visit and generate more revenue every time they come to your website. Focus on ways to improve customer experience and cross-sell services or products, or perhaps even look at introducing a customer loyalty scheme.
Boost Your Website During Lockdown: Include Video Content
The data shows that videos are a really useful tool when it comes to increasing conversions on your website. The return on investment for this form of marketing is consistently high, so it’s definitely worth creating some video content which can be hosted on your site and on other external platforms. The format resonates with people and is an ideal way to showcase a product or explain a service in more depth, as well as bring customer testimonials to life.
Put Mobile First
Any eCommerce website is losing out if it doesn’t have a mobile strategy as well. A huge amount of people use their tablets and mobile phones to browse and purchase. 40 percent of mobile users buy from their devices, rising to 65 percent cent of millennials. So if your site isn’t mobile-friendly, you’re potentially missing out on a huge chunk of sales. Customers want speed and convenience when shopping, personalised offers and extra rewards, so sometimes setting up your own app is a good way to tick those boxes. It doesn’t have to be expensive, there are a few options for out of the box eCommerce apps that you can personalise with your branding, rather than having something that is custom-built.
Highlight Your Best Sellers
Customers should be free to browse on your site, but there’s nothing wrong with directing that browsing experience a little. Things like well-structured navigation are of course essential, but equally a category approach showcasing your best selling items is a really good way to focus their journey. When people visit your site for the first time, it can be a little overwhelming, especially if you sell a broad range of products. So showing off your best sellers provides an edited highlight of the items they are likely to be interested in and provides cognitive validation for their purchase. Try to also showcase some products where your profit margins make a good return for the best results.