Getting Your Charity Noticed: Business Tips

Getting Your Charity Noticed: Business Tips

Marketing is a tough challenge for any business but is particularly difficult for charities. Unlike other companies, you do not have a tangible product to sell in return for their money. Yet the future of the venture, and its ability to support the intended beneficiaries, relies on the help of backers. Gaining increased visibility and awareness is a crucial step en route to success. Getting your charity noticed is a must if you want to succeed with your goals.

Charity Starts At Home…Page

We live in an increasingly digital arena. A growing number of people will become aware of your charity through online interactions. Likewise, the vast majority of offline backers will still conduct online research. As such, mastering the concept of charity web design should be one of the top items on the agenda. A professional and clean look, combined with clear and detailed info, will create the right impression. Besides, a strong website supported by SEO will gain organic traffic too.

Getting Your Charity Noticed: Express Your Message In Style

If people are ever going to donate money to your cause, they will need to care. Frankly, it’s impossible to gain the desired results unless you tell the story with passion. First and foremost, you need to understand your charity’s brand image. Combine this with further investment into mastering the concept of communication, and you can’t go far wrong. When you remove any confusion about backing the charity, more people will consider taking the action that you crave. As a copywriter, I regularly write content for charities which helps them to increase their visibility and meet their goals.

Let Someone Else Do It For You

Influencer marketing has become a huge business in recent times. Consumers want to feel closer to their favourite celebrities and public faces. Supporting the same charities as their idols is a good way for them to do it. Moreover, their high engagement levels ensure that they are more likely to respond in a positive manner when they hear about your charity. The hardest challenge is finding influencers that won’t ask for big money. They are human though, and will often back the charities they actively care about.

Getting Your Charity Noticed: Host Or Sponsor An Event

The value of good press cannot be emphasised enough. One of the best ways to achieve it is through a community event. Whether it’s hosting a charity fun run, football tournament, or trade event doesn’t matter. It’s a great way to get people talking about the charity, including press outlets. Better still, you can encourage participants to raise money for your cause in the process. As a direct marketing strategy, as well as a fundraiser, it can be one of the best options.

Getting Your Charity Noticed – Be Available

Whether dealing with the public or media outlets, your availability is essential. You can add a press release newsletter to your site or social media pages. Meanwhile, using call redirecting ensures that you are always ready to field questions and queries. Conversely, if you’re unavailable, it seems as though you are uninterested while people will feel like they’ve wasted their time. In turn, this can seriously harm your hopes of getting them to support the cause financially or via coverage.

The Wonderful World of Charity

The Wonderful World of Charity

I believe it is important to get a balanced picture of the world right now, the good, the bad and the ugly. It is a rarer sight indeed to see something positive being done because it gets shrouded by the negativity we see online and in the media on a regular basis. Thanks to an increase in social awareness and social media campaigns though, we have seen a huge increase in people getting involved in charity, which is really heart-warming to see.

There are always many charities campaigning at this time of year; there is something about the season of goodwill and sharing with our loved ones that makes people want to get involved more than they would normally, which is never going to be a bad thing! I just wanted to take a moment to look at some of the many wonderful ways you can get involved in charity these days.

Social Media Campaigns

blogging, blog, niche,

There have been a few really popular digital charity campaigns over the last few years that have really captured the social media generation, such as Movember: being sponsored to grow a moustache for the month of November to raise money for the Movember Foundation, who deal with a number of men’s health issues; and Dry January – being sponsored to go alcohol-free for the month of January to raise money for Alcohol Change UK.

Another recent campaign that was actually banned from TV but went viral was an Iceland advert about palm oil, which originated from a Greenpeace advert. Regardless of the source, the online traction this campaign saw was incredible.

Raising money for charity has never been so accessible, which is fantastic.

Ongoing Charity and Sponsorship

It is commonplace to see charity advert campaigns on TV asking for regular sponsorship to help those in need, whether this is children, animals or for an ongoing crisis that is devastating lives around the world. These campaigns are often hard-hitting because they deal with the very issues that we hope to never have to deal with ourselves.

I have recently seen a campaign that focused on helping the homeless, with essential supplies being delivered into the rough sleeper community by a group of young Muslims’, which I thought was a wonderful idea. In Islam, charity is a huge part of everyday life and I have recently found out what zakat is and means for Muslims; zakat is an obligation to share wealth to those less fortunate in their time of need, and focuses on purification and growth of the body and mind. This kind of ongoing charity is brilliant to see and opens up your eyes and hearts to the good that can be done.

charity, charity shops

Charity Shops

Charity shops have long been a staple on our high streets. Thanks to a number of influential celebs endorsing ‘thrift shops’ over the last few years, though, the humble charity shop has found a resurgence in popularity – but there is always more that can be done. Not only are these shops a haven for hidden gems, you might be surprised at the quality and selection available – and you’re doing your bit for a good cause, too. So, next time you’re after a book or are simply looking for an afternoon of adventuring with the kids, why not visit a charity shop and see what you can find!