Marketing is a tough challenge for any business but is particularly difficult for charities. Unlike other companies, you do not have a tangible product to sell in return for their money. Yet the future of the venture, and its ability to support the intended beneficiaries, relies on the help of backers. Gaining increased visibility and awareness is a crucial step en route to success. Getting your charity noticed is a must if you want to succeed with your goals.
Charity Starts At Home…Page
We live in an increasingly digital arena. A growing number of people will become aware of your charity through online interactions. Likewise, the vast majority of offline backers will still conduct online research. As such, mastering the concept of charity web design should be one of the top items on the agenda. A professional and clean look, combined with clear and detailed info, will create the right impression. Besides, a strong website supported by SEO will gain organic traffic too.
Getting Your Charity Noticed: Express Your Message In Style
If people are ever going to donate money to your cause, they will need to care. Frankly, it’s impossible to gain the desired results unless you tell the story with passion. First and foremost, you need to understand your charity’s brand image. Combine this with further investment into mastering the concept of communication, and you can’t go far wrong. When you remove any confusion about backing the charity, more people will consider taking the action that you crave. As a copywriter, I regularly write content for charities which helps them to increase their visibility and meet their goals.
Let Someone Else Do It For You
Influencer marketing has become a huge business in recent times. Consumers want to feel closer to their favourite celebrities and public faces. Supporting the same charities as their idols is a good way for them to do it. Moreover, their high engagement levels ensure that they are more likely to respond in a positive manner when they hear about your charity. The hardest challenge is finding influencers that won’t ask for big money. They are human though, and will often back the charities they actively care about.
Getting Your Charity Noticed: Host Or Sponsor An Event
The value of good press cannot be emphasised enough. One of the best ways to achieve it is through a community event. Whether it’s hosting a charity fun run, football tournament, or trade event doesn’t matter. It’s a great way to get people talking about the charity, including press outlets. Better still, you can encourage participants to raise money for your cause in the process. As a direct marketing strategy, as well as a fundraiser, it can be one of the best options.
Getting Your Charity Noticed – Be Available
Whether dealing with the public or media outlets, your availability is essential. You can add a press release newsletter to your site or social media pages. Meanwhile, using call redirecting ensures that you are always ready to field questions and queries. Conversely, if you’re unavailable, it seems as though you are uninterested while people will feel like they’ve wasted their time. In turn, this can seriously harm your hopes of getting them to support the cause financially or via coverage.