As a business owner, one of the most important things that you will ever have is your website. It is this which will showcase your services and what you can offer to customers who visit you. This will essentially act as your storefront and will be on hand to show what you can do, the products you sell and the services that you provide. You can show everything from your testimonials to your social media links and your details of how they can get in touch with you. As a website owner, you need to make your business website work for you.
Here are some top things that you can add to your website to make it more useful.
Make Your Business Website Work for you: Use Forms
There are a whole host of forms that you can add to your website that makes it more useful to the reader and potential customers who come across it. This could include contact forms or forms to get more information. If you run a business such as a tattoo or piercing business, you will need a Piercing Consent Form. By offering this online, people can read over it ahead of getting their piercing and it can save you valuable time on the day.
Forms are easy to make and if you have built your website on something such as WordPress there are a whole host of WordPress plugins that enable you to easily add forms to your website without any prior coding knowledge or information.
Don’t Forget to Display Your Testimonials
Testimonials are vital for any business as they allow customers to read what past clients have said about you. It is well known by now that people buy from people and this is why it is so important that you show other people’s opinions of your company and business. To get testimonials you could offer everyone that fills one in to be entered into a prize draw to win something such as an Amazon voucher. Display your testimonials on your home page or somewhere that they could easily be seen such as the footer or about us page.
Include Your Social Media Links
Your social media is a great one to include on your site. Social media helps to lend authenticity to your brand and is a place where your customers or potential clients can engage and hear about exclusive offers or information that you might wish to share.
Make your Business Website Work for you: Be Clear on Your Services
It is important not to get too caught up in the design of your website and include all the important information. Have a simple breakdown of all your services that is easy to follow and so people who visit your site can find what they are looking for right away.
These are just a few things that you can add to your business website to make it more useful. By making it more useful, hopefully, you can generate more sales too. What are some top things that you have added to your website that make it better? Let me know in the comments below!