Brand Identity For Your Shop

Brand Identity For Your Shop

Brand identity is important for all sorts of businesses, including retail. Brand appeals to shoppers, as a lot of people use branding to make decisions about where to shop. Customers look for shared values, and your brand communicates with them what those values are. Your brand makes your shop stand out on a crowded high street and tells your customer who you are. Brand identity tells the consumer whether your store has bargains for those looking for trends, or classics for those with more to spend. Brand identity should be a part of your retail store and your customer’s shopping experience. 

Be Consistent

When you use brand identity in your retail store, start by thinking about how you want your customer to feel when they come into your store. What feelings should they associate with you, and how can you make their shopping experience line up with that? All parts of your brand need to work together to create this feeling. 

Consistency is important. Everything, including your logos, fonts, fascia signs, the feel of any marketing, and the design of your store must be consistent. 

What you want to achieve is whenever a consumer interacts with your brand, whether they read an email from you, look at your website or come into your store, they will experience the same thoughts and feelings. Without clear brand identity in place, the message can become confused and your identity gets lost in communication. If your retail stores feel different to the way it feels to interact with you on social media or looking at your website, this is confusing and off-putting for the consumer. Keep things consistent to encourage customers to return to you.  

Brand Identity – Get The Signage Right

Your signage in your retail store is usually the first interaction that a customer has with you. This means it is very important that your signage introduces your brand identity as soon as someone sees it. Start with the store name over the entrance, as this creates a memorable first impression and expresses who you are. Your window displays matter too. You want your brand identity to be strong around the entrance to the store. People walking past or coming in should be able to know instantly exactly who you are and what you offer. 

A simple trick to create a good first impression is with a chalkboard on the sidewalk in front of your store. Is your brand identity aspirational? Write a quote on the board. Is your brand informal? Put a joke on there. These boards catch attention, and if you get them right could even help you to get your name out there, as they can often find their way onto Instagram and form part of your recognisable brand identity.

Once your customer has made it inside the shop, all the signage from merchandising to wayfinding should be on brand. Your employee’s uniform or dress code, the price tags, or signs to find the tills should all be on brand, using the same set of fonts, colours, voice and tone that fit with your brand identity. 

Easy Ways to Earn More Cash

Easy Ways to Earn More Cash

It’s a silly question, really, to ask anyone if they need more cash. Anyone and everyone usually says yes to that one as there is no such thing as being in zero need of money, unless you’re a billionaire. There are far fewer billionaires out there than there are regular folk, which means that it’s very likely you might be looking for easy ways to earn more cash. It’s never a fun situation to be in, to be without cash, and when surprise expenses show up, you don’t want to get caught off guard.

Sometimes, you need some help, and that’s nothing to be ashamed of. What you need is to know where the cash can come from if you are desperate for a top up. The last thing that you want to do – especially if the cashflow loans you need are for your business – is to be without seed money. So, with this in mind, let’s take a look at a few easy ways to earn more cash when you need it.

Borrow From Family

If you want to avoid any charges and interest rates, ask family or friends to help you out when you need a loan. They probably wouldn’t be able to help you with a business loan, but they’re a good resource when you need some immediate help and you may not be approved for fast credit. The only downside to asking friends and family is that they will then know about your issues with money, and it’s not the easiest conversation to have with the people you love! Sure, there are benefits, but be aware of those benefits and try to swallow your pride over it.

Easy Ways to Make More Cash – Sell Stuff.

Whether it’s electronic equipment or furniture in your business, or you have some of your own personal things you can sell, getting rid of the things you don’t need is a good way to earn some cash. You can either sell it yourself on online websites like Marketplace, eBay and Gumtree, or you can head to a pawn shop and get your things back when you can afford them again. This is a convenient option as it’s not a permanent one! If you choose to sell your things, you’re going to need to do it online and that means a lengthy process and the chance that people will drop out. It’s also not too safe to meet strangers!

Cash Loans

Payday loans are advanced deposits and they go directly to your account. The application is online and it’s easy to do, and as soon as the application is approved, you have the cash and an option you can count on again in the future.

Bank Loans

If you don’t want to go for a payday loan, you can go for a cash loan with the bank. You can tie it to the house if you need security, or you can go for an unsecured loan from the bank and see the interest rates drop your credit score.

Easy Ways To Earn More Cash – A Reminder

These are short term fixes and no financial product should be taken out without exploring your options. Long term budgeting, cutting back and increasing your regular income is the best way forward.