Studies show that almost 90% of UK consumers consider brand reputation a driving factor for making purchasing decisions. As a business owner, it’s critical to understand the influence of branding and be proactive in protecting and improving your brand image. This informative guide’ll highlight some effective strategies to enhance your reputation today.
Effective Strategies To Enhance Your Brand Reputation – Understand what Matters to your Target Customers
One of the best ways to boost brand reputation is to invest time and effort into getting to know your customers. Building strong relationships, using market research and engaging with clients can help you understand what customers want and what matters most to your target buyers. Over 80% of consumers now prefer to buy from brands that share their values.
Encouraging customers to leave feedback and using research techniques, such as focus groups and surveys, can help you build an accurate picture of what motivates shoppers and customers to make decisions. Perhaps your customers favour buying products made at home, or they want to shop for sustainable products, for example. Use data and feedback to modify the way you operate.
You could look into partnering with companies that specialise in sustainable solutions like innovative cell tabs made in the UK if you work in the battery industry, or start using eco-friendly materials if you make and sell clothing, household appliances or products for the retail, healthcare or automotive industries. Adapt your strategy and the decisions you make based on your brand objectives and values and the needs and preferences of your target customer.
Prioritise Customer Service to Build Your Reputation
A Forbes study suggests that a staggering 96% of customers would consider leaving a business due to poor customer service. Bad service is not only frustrating for customers but also affects their impression of brands and businesses.
Even if somebody loves the product, they may think twice about buying it again or choosing the same retailer if they receive substandard customer service. If you run a company, it’s essential to prioritise customer service and support and go the extra mile to optimise consumer experience. Use feedback to identify pain points, listen to what customers say, and learn from outstanding examples of customer care and service.
High, consistent levels of customer service can set you apart and encourage consumer loyalty. This is key, as research shows that repeat customers spend an average of 67% more than new clients.
Define and Share Your Values – Effective Strategies To Enhance Your Brand Reputation
Company values are more important to customers than ever. As a business owner, it’s beneficial to define and share your values and allow clients to get to know the human side of the business. Think about corporate social responsibility, look after your customers and invest time and energy into team morale and creating positive working relationships. Update customers with news about fundraising or new partnerships with charities or local causes and offer opportunities for employees and customers to get involved. You could ask them to nominate the charity of the month, for example.
Brand reputation matters to almost every customer. If you own a business, it’s beneficial to be proactive in protecting and enhancing your reputation. Focusing on key areas, such as getting to know customers, understanding their preferences and values, sharing your core company values and prioritising customer service, will help you attract new clients and encourage customer loyalty.
