Nowadays, it would be hard to find a business that does not have a business website. It is estimated that there are currently more than 1.5 billion websites now on the internet, which is a staggering figure, and raises the question, with so many sites out there, how on earth do you make sure your business website doesn’t get lost in the crowd?
There is no single answer to this question, but one thing that you can be sure of is that while almost all businesses have a website, not all websites are created equally. For every fantastic business website out there, you will find one that is sub-standard. If one of these sub-standard websites happens to belong to one of your competitors, you have a prime opportunity to use your website to gain a competitive advantage. Even if your competitor has an all-singing, all-dancing website, there are still plenty of opportunities to make yours even better. Here are some of the ways that you can create a business website that is designed for success.
The Importance of Consistent Branding
Your business website is the perfect place to showcase your brand. Within your site, you can pull together all the elements that make up your brand and present them in a way that says exactly who your company is and what it is all about. Your website is the ideal place to strengthen your branding, increase brand awareness and establish a strong brand identity. To achieve this, consistency is needed. A cohesive brand offers a shortcut that lets customers know all they need to about your business. Branding communicates your values, your products, and who they are aimed at.
To create a cohesive brand, you need to incorporate many elements. These elements include; the tone of voice, logo positioning, and the colours used.
Meaningful Content On Your Business Website
A visually pleasing website is always crucial to the design, but the content that you populate the site with is vital.
The content that you add to the site needs to be meaningful to your target audience; it needs to be relevant and add value to their experience on the website. Meaningful content is what will keep people reading and moving through pages within your site to find out more. This kind of activity will help to build authority, and if that content is optimised, your SEO performance will be enhanced. Content marketing can be a hugely successful tool, but it is not easy to do it well. To achieve the greatest success, it is a good idea to call in the professionals, such as the Content marketing agency Digital Score.
Use Quality Imagery
Poor quality images can make your business website seem unprofessional, so this is something to keep in mind. Ensure that your product photography, headshots, and all imagery that you include on your site are high resolution, as well as correctly sized. If your website also acts as an e-commerce store, you will need to ensure that the photographs you use are able to show your products to their full potential.
