Effective Website SEO

Effective Website SEO

SEO is a term that’s often thrown around in online communities, but do you really know what it is? SEO stands for Search Engine Optimisation and helps bloggers and businesses boost their website up the ranks of Google search results. This blog will explain just how SEO works and how you can utilise effective website SEO to increase traffic to your site.

Effective Website SEO: How Does SEO Work?

To understand SEO, you need to first understand how search engines work. Search engines like Google don’t just randomly rank websites in whatever order it feels like – it ranks them in order of importance. But who decides which sites are important, and which ones aren’t? It isn’t a guy sitting behind a desk making these choices, it is Google’s built-in algorithm which learns about your website and determines where to put it in the search results list. 

What are the criteria? Simply put, an algorithm learns based on the data it is given. The more data your website feeds to the algorithm, the more easily it can understand why and how your website is important. If you don’t give it much information, it can’t categorise your website, and therefore, can’t place you in very many search results.

What Does SEO Involve?

To implement SEO, you can use a number of different tools. Here are a few of the basic SEO tools and how they help your site:


  • Keywords.


Algorithms learn with simple data. For SEO purposes, including lots of keywords relating to your product, business, location and services help the algorithm to assign more meaning to your website – and subsequently list it more highly. Keyword research is essential to get going with SEO.


  • Backlinks.


What are backlinks? Backlinks are used usually by bloggers, in order to connect their posts or to posts from other sites. For example, if you write a blog about arts and crafts, within that blog you can put an anchor text, with a link back to another blog you wrote about a similar subject. You can also link to other websites or brands that you mention in the blog. This helps by increasing clicks on your site and associating your website with another popular website which ranks highly. 

How To Get Started With Effective Website SEO

If this all sounds like music to your ears, there are many ways to get involved with SEO. Firstly, it is a good idea to contact an SEO agency who can provide expert guidance, and a much more cost-effective strategy than paid advertisers. Secondly, use free tutorials and articles online to help you get started with your SEO strategy. 

Thirdly, you could reach out to other bloggers in your community and discuss how they effectively implement SEO. You could then start a blog if you don’t already have one, and use this to implement the new techniques you have learned and increase footfall on your site!  

Effective Website SEO – In Conclusion

This is a very basic starting point for those wanting to employ effective website SEO. Make sure that you at the very least start with these points but then research more in order to boost your online visibility.

Your Business Website Tips

Your Business Website Tips

Nowadays, it would be hard to find a business that does not have a business website. It is estimated that there are currently more than 1.5 billion websites now on the internet, which is a staggering figure, and raises the question, with so many sites out there, how on earth do you make sure your business website doesn’t get lost in the crowd?

There is no single answer to this question, but one thing that you can be sure of is that while almost all businesses have a website, not all websites are created equally. For every fantastic business website out there, you will find one that is sub-standard. If one of these sub-standard websites happens to belong to one of your competitors, you have a prime opportunity to use your website to gain a competitive advantage. Even if your competitor has an all-singing, all-dancing website, there are still plenty of opportunities to make yours even better. Here are some of the ways that you can create a business website that is designed for success.


The Importance of Consistent Branding


Your business website is the perfect place to showcase your brand. Within your site, you can pull together all the elements that make up your brand and present them in a way that says exactly who your company is and what it is all about. Your website is the ideal place to strengthen your branding, increase brand awareness and establish a strong brand identity. To achieve this, consistency is needed. A cohesive brand offers a shortcut that lets customers know all they need to about your business. Branding communicates your values, your products, and who they are aimed at.


To create a cohesive brand, you need to incorporate many elements. These elements include; the tone of voice, logo positioning, and the colours used.


Meaningful Content On Your Business Website


A visually pleasing website is always crucial to the design, but the content that you populate the site with is vital. 

The content that you add to the site needs to be meaningful to your target audience; it needs to be relevant and add value to their experience on the website. Meaningful content is what will keep people reading and moving through pages within your site to find out more. This kind of activity will help to build authority, and if that content is optimised, your SEO performance will be enhanced. Content marketing can be a hugely successful tool, but it is not easy to do it well. To achieve the greatest success, it is a good idea to call in the professionals, such as the Content marketing agency Digital Score.


Use Quality Imagery


Poor quality images can make your business website seem unprofessional, so this is something to keep in mind. Ensure that your product photography, headshots, and all imagery that you include on your site are high resolution, as well as correctly sized. If your website also acts as an e-commerce store, you will need to ensure that the photographs you use are able to show your products to their full potential.