A little while ago I posted about a lovely campaign that Pampers were running which involved putting together a massive blanket for the (then) soon to arrive new royal baby. The fact that this campaign also served to support the fabulous Home-Start UK charity made this a brilliant idea.
The campaign received overwhelming support from all over the globe with many parents sharing their best wishes and support for the royal couple as they became new parents for the first time. And for every message received Pampers agreed to donated a nappy to Home-Start UK.
In the end a staggering 100,000 nappies were given to the HomeStart charity and the blanket…. well I think it worked out pretty nicely:
Now the blanket has been finished and unveiled Pampers intend to donate these brightly coloured sections in frames to a variety of neonatal and children’s hospitals around the UK.
Well played Pampers, a brilliant way to welcome the new prince, help a family charity and also bring Mums and well-wishers together.
To find out more about Pamper visit their website at www.pampers.co.uk