Summer-Proof Your Business

Summer-Proof Your Business

Your business may run all year round however, different season mean different precautions and different focuses. Let me explain. Effectively, you need to summer-proof your business. Be aware of the impact of summer holidays on your staffing, of school holidays on your footfall or the amount of disposable income your target audience might have. Also, make sure that you summer-proof your business tech. Introduce new strategies to keep your business afloat during the scorching heat and keep your data safe. Beware of the heatwave backlash for your business! 

It’s Too Hot for Your Tech

If my phone gets cranky and the fan on the laptop goes into overdrive then the tech in an office is most definitely going to need keeping an eye on! It’s a good idea to introduce cooling systems into the office. Laptops tend to get hot at any time of the year; but in a warm room, your devices are more likely to shut down to prevent overheating. You need to introduce an effective ventilation system – from laptop stands that let the air circulate to quality HVAC units. Additionally, if you run your own data centre or server network in-house, you’ll need to consider professional cooling methods to protect your IT room. Submersion cooling is a favourite among global companies as it brings in coolant flow instead of air flow. It’s practical and can save you considerable power consumption too. How much effort goes into cooling your tech will depend on the business that you are in. I switch a fan on, plan my summer and hope for the best.

Summer-Proof Your Business: Keeping your Infrastructure Safe

Keeping your day-to-day tech cool often requires restructuring the office. Your devices need not only access to ventilation but also a dedicated cooling schedule to make sure they don’t overheat in summer. It’s a good idea to work closely with an IT consulting expert at this stage to understand how a change of structure can reduce the pressure on laptops, printers, fax devices, and other IT equipment in the office. Introducing a cloud network, for instance, will decrease the need for printing. Moving equipment within the room and assigning IT tasks can also maximise ventilation for each device. 

Summer-Proof Your Business: Seasonal Staff Can Put You at Risk

Last but not least, if you intend to work with temporary staff over the summer, you need to make sure you stay on top of data protection requirements. Your temps should receive appropriate training if they are to handle data as part of their roles. Additionally, you should assign a data controller to monitor personal data processes. Moreover, seasonal employees should be carefully vetted – you can’t afford to risk a data breach because you didn’t take the time to evaluate each employee. This may sound OTT but GDPR experts would disagree.

 

The summer heat is not without danger for businesses. Your technology is more vulnerable to breakdowns and data breaches in the summer. Whatever your line of work make sure you assess hot weather risks to tech and of course people and act accordingly. My current summer plan is a Manhattan ceiling fan in the office and some paperweights. Some of us clearly need more specialised cooling that others. Just make sure that you do all that you can to summer-proof your business.

 

Effective Display Banners

Effective Display Banners

Whenever you visit shopping centres or drive/walk past business establishments, it’s hard to not notice the colourful advertising materials littered outside the building or in the surrounding area. Event display banners are an effective way of making people take notice and if done correctly they can be valuable marketing tools. These event display banners do work and can be surprisingly effective at getting people to visit the business establishment. Don’t go putting up any old colourful banner or sale posters just yet. Even if you think the posters and banners you see out and about are just some random marketing gimmick, you’re wrong.

The world is loaded up with visual mess, so when you’re promoting a sale or any good deals for your business, you need to follow a handful of rules for design if you want to achieve your goal of bringing more people in. My skills revolve around words, not pictures and visuals however I’ve been in business long enough and collaborated with enough graphic designer to know that these display banner need to be done right. When you put your resources into posters, banners, and signage you want to make sure that no budget is wasted. Here are just some of the things that you want to consider when designing your promo materials.

Not Too Big, Not Too Small. Just Right

Before you choose business signage you need to choose what the most fitting size will be for its unique circumstances. On the off chance that your sign is too little, the effect will be lost. If it’s too huge it might look unfilled or basically be an aggravation to those cruising by. When you pick the correct size for your sign it will grab a client’s attention and attract them. For walkway use, pick a sign that is enormous enough for individuals to see it from 100ft away. In the event that you have to grab the eye of individuals in passing cars you’ll need to consider a significantly bigger size. Imagine looking at a good website with a great banner image that makes you want to click for more info, that’s the effect you want to achieve with this.

Display Banners and Effective Design

Busy display banners make it difficult for individuals to take in all of the relevant information. You need a structure that is simple on the eyes yet offers recognisable branding and gives potential customers and clients all of the information they need and a call to action. Just don’t clutter your display banners up. Nothing puts people off faster than an overload of information and overly strong graphics.

Be mindful too of where you’ll be using your display banners. For example, are you looking for something to use for a community event, a conference (i.e. an exhibition stand banner) or something larger and in multiple locations? What you want the banner for and where it will be location-wise will dictate how it will be displayed and designed. For example, something at eye level will need to be structured differently to something high up on a shop front.

An Offer You Can’t Refuse

A perfectly planned sign won’t win you deals all alone – you have to incorporate a powerful idea in it as well. Include a call to action, a great headline, an offer that can’t be refuse and/or something quirky that makes your display banner design stand out and be remembered.

Display Banners That Last

Solid signs will enable you to utilise them again and again. By using a similar sign again and again you’ll save time and money while also helping to construct brand acknowledgement. To get the most the out of your signs, think about printing them as amazing vinyl standards. Never opt for the cheapest printing option unless you are certain of its quality.

Done Right 

An attentively structured sign with a well-made offer can be the contrast between a decluttered display that is too much or a bland one that doesn’t inspire further action. Think carefully about your display banners as to receive the maximum ROI you need to use them effectively.