Nicki Cawood, Author at CURLY AND CANDID

With local lockdowns put in place in some areas and new restrictions set out by the Government already being rolled out, businesses across the UK are now faced with similar issues to those experienced earlier this year during lockdown. As a second national lockdown looms over the country, companies need to once again ensure that they adapt and continue to evolve during this time to accommodate both their employees and customers. With this in mind, it is important to improve your business despite Covid-19 in order to come out the other side stronger.

This year has seen many companies change their business model to fit into a world where coronavirus dominates most aspects of our lives. With limited social interaction in person, businesses have had to re-think their processes and operations to ensure they succeed in the wake of the COVID-19 outbreak.

The good news is that many post-pandemic strategies seem to be working currently, with businesses already reporting of success and stating that some of these changes will remain in place permanently. If you are looking for success with your own company in a post-COVID-19 world to drive the business forward, there are things you can be doing right now if you haven’t adjusted your processes already.

Improve Your Business Despite Covid-19: Focus on Customer Service

Your online customer service is as important now than ever before, as it’s one of a few ways your customers can get in touch with you if a problem occurs. With social distancing restrictions in place, more people are buying products and services online which requires your customer service team to be ready to answer any queries at any given time.

Although there are many ways you can communicate with customers online, either through email, social media channels, or live chat, there’s something different about video chat that can set you apart from your competitors. The great thing about video chat is that people miss the social interaction that they would usually get if they were to query something with you in person. By using video chat with your customers, it helps create that human connection that is lacking through the other options.

To find out which are the best live video chat apps to install on your website, check out Click4Assistance.

Improve Your Business Despite Covid-19: Adopt the Mindset of an Entrepreneur

Businesses have and will always be faced with new challenges, whether it’s a financial crisis or uncertainty as Brexit unfolded, so although the pandemic has been hard-hitting for a lot of companies, there are ways that you can still grow and evolve.

A lot of industries have been transformed majorly during this time and many businesses will have had to adopt a new mindset to accommodate the new needs of their customers. Whether that’s moving your business to completely online, offering a whole new service, or finding a new purpose for one of your current products.

By being open to change and exploring new ventures can help take your business to new levels and thrive during these uncertain times. Whatever size your business may be, learn to accept these challenges that may come and face them head-on if you want your business to succeed by striving to improve your business despite Covid-19.

Writing for the Web: Use Short Paragraphs

When writing for the web, you need to consider your reader and what frame of mind they are in when reading your text. Most likely, they are between tasks. They will have discovered your post through a series of links and most likely do not expect to be reading it. For this reason, and others, keep your paragraphs short, snappy, and contain only one idea. Doing so will mean that your reader can easily scan the page and not be put off by a massive text block.

Use Inverted Pyramid Style

The Inverted Pyramid Style was invented for print journalism to ensure that readers got the article’s main point first, and supporting information followed. It is a style that is devised for scan reading and is excellent for web writing where readers have short attention spans. Zero in on the main idea of the piece or the paragraph and begin with a first-line describing it. Give the reader the most important information first, then back it up with supporting points.

Writing for the Web: Make a Stellar Headline

The internet is a place where everyone is competing for attention. Your headline is what grabs that attention and makes people want to stay on your page and read. It can help to start your piece with a headline to give you a core idea of what you’re writing about, but you can always improve it at the end when your concept is more solid. A good headline might be: get a high pressure solenoid valve. Beware of click-bait (creating a headline unrelated to the content); your headline should be relevant and enticing.

Use Conversational Tone

Communication on the web is more direct and informal than writing in other mediums, such as newspapers, white papers, and novels. Different forms carry different reader expectations that should be adhered to In general. There is more variation on the web, but typically a conversational tone and use of personal pronouns are widely used and accepted. Different posts, however, may require different styles, so use your best judgment.

Write for a Specific Audience When Writing for the Web

A specific audience can mean one person in particular who you ‘write for,’ a target audience, as in the users of a certain product, or a broader demographic, people who exist within a social and economic context. Identify your specific audience and keep them in mind as you organize your ideas and construct your sentences; it will make your writing clear, concise, and credible.