Business Growth and Customer Loyalty

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Every business wants to have a large customer base. They also want a huge membership base. I’ve been in business for thirteen years and am only now building a “proper” mailing list in order to offer better value to my customers.  Business growth and customer loyalty go hand in hand. When building customer loyalty it pays to go one step further than your competitors and offer your clients or fans something a little extra.

There’s the rub, what kind of things do you give fans to make them feel appreciated? Businesses have tried to figure this out and only some have managed to crack the code. Let’s look at some of the ideas that have been tried and tested by other companies.

Business Growth and Customer Loyalty: Sharing is Caring

Social media is not just about sharing your message but also connecting with the customer. For those that have a profile account on your website or perhaps an online members card that tracks their purchases and offers discounts, they should be shouted out. For example, if you are a clothing company and a customer has a personal profile account on your website and they have a membership card, you can contact them to set up a social media post. Get them to wear your clothes, use the appropriate hashtags so you can retweet and share their posts. This shows other customers that being a member gets them a spotlight, some time in the sun and feel appreciated by you. 

Business Growth and Customer Loyalty: Members Only 

We live in our smartphones these days. Every single business that is worth its weight in salt will have it’s very own app. You should look carefully at the options you have on when it comes to this kind of thing. Creating your own app will allow you to give customers a place to visit whenever they want to shop with you. You should also consider creating a member-only corner that has exclusive discounts and seasonal deals that normal customers cannot receive. It can be a special tab or page that can be tapped on the screen to enter. Upon arrival, they need to punch in their details and they should have access to the member’s zone. Going the extra mile encourages customer loyalty resulting in successful business growth.

Business Growth and Customer Loyalty: Make it Known

Social media also allows you to constantly post updates so make sure you use this tool effectively. Make it known that you do in fact have a membership feature that customers can sign up to. Do this every fortnight to remind your followers of what is going on ‘on the other side of the fence’. Discounts, feedback, reviews and many unique features should be showcased every time you make such a post. Use social media to create a user experience that shows you are consumer-focused and not just all about the sales.

Customers love to feel special and appreciated. Go the extra mile and build a positive reputation and loyalty-building into your business growth strategy. Whether you offer member-only discounts, exclusive content or something else, make sure your customer know what is on offer and they are valued.

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