Shopper Personalities – Supermarket Insights

What a fancy title!

photo by Olaf via PhotoRee

I’ve just come back from a pre-half term goodies top up and as I was meandering around I took the time to observe my fellow shoppers. I hate labeling people, labeling people is bad! So I am going to categorise them for you instead!

Bargain Hunter: With dedication and skill that would wow even the most competitive Olympian, these shoppers race down the aisles, using a system known only to themselves to scan for yellow tickets, stickers and introductory offers. These guys and gals are savvy, they know the game, the players, the rules… they will save the maximum amount of money possible when doing their shop. Advice. Do not hog / obscure the view of a BH, particularly not infront of the sales and reduce to sell sections.

Trolley Watchers – I’ve mentioned these before. These trolley pushers are blatant in their quest to unearth possible gossip and scandal, purely by looking closely at the content’s of people trolleys. Only if they see something of interest will they look up at the trolley owner.

The list-losers. Those who have forgotten to write a list or have left it at home, whether they are in a rush or shopping at their own pace, the result is the same. These head scratching, bemused-looking people will go home with everything they didn’t need and nothing they did.

Social shoppers. These are people who see Tesco / their supermarket of choice, not as a place to shop as such, but as a meeting place for friends and acquaintances and the social hub of their world. Social shoppers are usually found congregated in clumps (with large nearly-empty trolleys) at the end of aisles.

I have to be honest, I do most of my grocery shopping online so aren’t really practiced enough to fit into any of these categories. Today I was an expert procrastinator, mooching around the shelves, watching others, and avoiding the housework that was awaiting me at home.

So come on, what are you? Do you fit into any of these categories, or do you have a different supermarket shopping style?