Boost Your Website During Lockdown

Boost Your Website During Lockdown

If you run a small business online, focusing on improving your eCommerce offer is probably already pretty high on your priority list. There has never been a better time than now to implement some quick and easy fixes for your business. Some businesses have a little more downtime to focus on those projects which don’t always top the task list normally. That said, a lot of businesses are finding the pandemic has actually increased their sales figures as customers increasingly go online to make their purchases. Responding to this is a great way to continue to adapt to changing conditions and to focus on business growth. Make sure you boost your website during lockdown to cater to the needs of your customer.

Boost Your Website During Lockdown : Improve Your Customer Retention

Acquiring new customers is expensive, time-consuming and a bit of an unknown quantity. Smart small businesses choose to focus on a customer retention strategy as well. Customers who buy into your brand have a higher cart conversion rate, purchase more items on each visit and generate more revenue every time they come to your website. Focus on ways to improve customer experience and cross-sell services or products, or perhaps even look at introducing a customer loyalty scheme. 

Boost Your Website During Lockdown: Include Video Content

The data shows that videos are a really useful tool when it comes to increasing conversions on your website. The return on investment for this form of marketing is consistently high, so it’s definitely worth creating some video content which can be hosted on your site and on other external platforms. The format resonates with people and is an ideal way to showcase a product or explain a service in more depth, as well as bring customer testimonials to life. 

Put Mobile First

Any eCommerce website is losing out if it doesn’t have a mobile strategy as well. A huge amount of people use their tablets and mobile phones to browse and purchase. 40 percent of mobile users buy from their devices, rising to 65 percent cent of millennials. So if your site isn’t mobile-friendly, you’re potentially missing out on a huge chunk of sales. Customers want speed and convenience when shopping, personalised offers and extra rewards, so sometimes setting up your own app is a good way to tick those boxes. It doesn’t have to be expensive, there are a few options for out of the box eCommerce apps that you can personalise with your branding, rather than having something that is custom-built. 

Highlight Your Best Sellers

Customers should be free to browse on your site, but there’s nothing wrong with directing that browsing experience a little. Things like well-structured navigation are of course essential, but equally a category approach showcasing your best selling items is a really good way to focus their journey. When people visit your site for the first time, it can be a little overwhelming, especially if you sell a broad range of products. So showing off your best sellers provides an edited highlight of the items they are likely to be interested in and provides cognitive validation for their purchase. Try to also showcase some products where your profit margins make a good return for the best results. 

Prepare For The Future: 5 Top Tips

Prepare For The Future: 5 Top Tips

Right now, business is a little off. In fact, the whole entire world is off. We’re all living through hard times right now and it’s important to remember that we’re not alone. Everyone is going through this together. And so there are ways for us to find a way out of this – together. So, even when you don’t feel like it or you feel like your business might be doomed, you’re going to want to work on it. Because even if things are rough right now, you’re going to find that preparing for the future can help. Whether you’re working with your employees on this or you like the idea of protecting them and going it alone, you can. If you don’t have employees, then you will need to work on it yourself. Let’s take a look at how you can prepare.

  1. Create A Business Plan

To start with, you’re going to want to sit down and come up with a plan. You may already have a business plan or you are currently working through one and that’s okay. However, you may feel like you need something concrete to work on right now. It’s good to come up with different ideas or have an idea of what sort of direction you’d like to take things in.

  1. Keep Your Audience Engaged

The next thing you’re going to want to make sure that you work on, is your audience. You can’t forget about them right now – you have to make sure that you’re nurturing them. This means working on creating content to engage them and keeping your brand in the forefront of their minds.

  1. Try New Marketing Ideas

To help you do that, you might want to try some different marketing ideas. Sure, you’re going to want to keep things up on social media – but you also need to take things a step on from that too. Try new ideas, put yourself out there, and aim to keep your brand thriving.

  1. Plan Your Comeback

The next thing that you’re going to want to do here is think about what you can do when this is all over. Because there will always be something that you can do to celebrate the end of lockdown or quarantine and get back to normal. Maybe you even want to host an event to kick things off? Working with a labour agency or even an event planner can help. And it’s never too early to plan!

  1. Launch A New Product

Finally, you may find that you love the idea of launching a new product. It could be the case that you are running out of ideas or that your customers are already happy with. Then, you’re going to need to come up with a new product or service idea. It can be fun to progress and diversify what you already have. It may mean that you can launch this right away or after your comeback to help the business bounce back.

 

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