Did you know that“90% of e-commerce start-ups end in failure within the first 120 days? This is often because it’s difficult to get the kind of web traffic required to keep the business afloat, especially as many businesses now operate entirely online. However, when managed effectively, e-commerce businesses can grow from strength to strength. Finding ways to ensure your online business thrives is key to your success.
With that in mind, here are four ways to ensure your online business thrives, even during trying times.
Ways to ensure your online business thrives – Ensure you rank highly on different search engines.
According to a recent study, “90.63% of all pages in our index get zero traffic from Google, and 5.29% of them get ten visits per month or less.” This is because users will often click on one of the web pages brought upon the first page of results instead of venturing any further. As such, if your website does not rank highly on search engines, you’ve got little chance of getting discovered.
Fortunately, there are many different ways in which you can begin to climb the rankings. For example, you could learn about effective website SEO so that your content contains specific keywords and phrases that the search engines are looking for. You can also begin to use link-building strategies to make your domain appear more authoritative!
Ways to ensure your online business thrives – Maintain your website
If a user clicks on your website only to find that it is full of broken links or loads slowly, they’re very likely to exit right away. This means you’ll have very little chance of winning them over and converting online traffic into sales.
As such, it’s important that you invest in website maintenance services that can ensure your website is working effectively 100% of the time. For example, they can be used to perform system updates, back-up content, or simply to track your website up-time so that you’re able to come in and resolve issues if necessary. Either way, investing in maintenance means a better user experience and, by extension, more sales conversions.
Use high-quality videos and photographs
When a user visits the sales page on your computer, you must make a great first impression, especially if they are a first-time buyer. As such, you should feature a range of clear, high-quality photographs and videos on your website. This makes it easier for the user to see what they are buying, making them more inclined to trust your brand. For example, one study found that “up to three-quarters of all shoppers make their purchasing decision based on the product photography.”
Ways to ensure your online business thrives – Build and maintain a strong social media presence
The more traffic your website receives, the easier it will be to ensure that your online business thrives. This is because your products/services will receive more attention. Many people take to social media to discover new brands. You can increase web traffic by building and maintaining a strong social media presence.
Ensure that you post consistently and that your content accurately reflects your brand and what you have to offer.