6 Tried and Tested Ways to Build Customer Anticipation

6 Tried and Tested Ways to Build Customer Anticipation

When we are working on marketing a product, creating anticipation is such a powerful tool. Whether launching a new product, hosting an event, or unveiling a service, the ability to ratchet up the positive tension can have a major impact on your trajectory. But while this lightning in a bottle is something we’re all attempting to create, it’s certainly very difficult to do it right so that it peaks. So what do we need to do so we can elicit that essential reaction? These 6 tried and tested ways to build customer anticipation can make all the difference to your marketing and customer experience.

 6 Tried and Tested Ways to Build Customer Anticipation – Attend Trade Shows

An absolute goldmine when it comes to building anticipation because of the combination of factors under one roof. From industry professionals to potential customers and influencers all mingling together, we can leverage trade shows to show sneak peeks of our products, conduct live demonstrations, and interact with people face to face, which is still so important. 

If you are setting up an exhibition at a trade show, you still need to ensure that it all aligns with the brand and gives off that amazing first impression all the way down to the banners. You can get PVC banner printing and other great materials that showcase an amazing backdrop so you can align the brand with the service. Let’s not forget, as well, that the people who you hire to work the floor should also have an understanding of your business. Get it right and you can leave a trade show having made an amazing impression.

The Strategic Use of Social Media

We’ve got to tease to pique curiosity and social media is an absolute powerhouse for this. 

When we release cryptic snippets (like these that the band Radiohead put out before their album Kid A) or intriguing messages that hint at what’s in store we can keep our audience eagerly anticipating what is to come. 

A variety of interactive content or polls and countdowns are all wondrous pieces of work.  

Effective and Engaging Content Marketing – 6 Tried and Tested Ways to Build Customer Anticipation

The hallmarks of a great content marketing strategy from articles to videos and blogs should provide those valuable insights relating to the upcoming launch. 

Content marketing should establish our expertise, while also piquing the interest of potential audience members. Hopefully, they will become engaged to the point where they are invested in whatever the business has to offer.

Early Access, Limited Editions, and/or Exclusive Previews  

 Exclusive previews can create a ripple effect of anticipation. A select group of customers may benefit from early access or a limited edition of your product or service. This adds a sense of urgency and cultivates rewards for those who are quick to engage with your business. 

What we need to remember is the perceived value of the service on offer can be increased exponentially if there is a sense of scarcity. Something rare instantly becomes more valuable.

 6 Tried and Tested Ways to Build Customer Anticipation – Live Events or Webinars  

What we need to remember when building anticipation is that we interact with our audience every step of the way. Social media is an excellent tool for this. Depending on where your customers are in the sales funnel, you may want to incorporate additional opportunities to interact with your audience. Live events or webinars are great examples.

A webinar is beneficial, especially for those people who cannot afford to attend a trade show. You can reveal details about your upcoming offerings through a webinar as well as gauge reactions in real time which can intensify the anticipation. Webinars are a great investment. Once you have created one, you can reuse it. Many businesses utilise webinars as a secret door to a product that builds anticipation. They directly engage in a new and refreshing way.  Webinars can take a long time to put together, but they are very much worth it.

Interactivity in Other Ways

You can engage your audience in many ways. Examples include interactive contests and challenges relating to the launch. Consider user-generated content which can build anticipation as participants become slowly in tune with the product or service. Remember that it should all be for something that is in the end a worthwhile product or service. 

When it comes to building up to that big bang the product or service needs to deliver in the first place.


4 Effective Eye Care Tips For Elderly People

4 Effective Eye Care Tips For Elderly People

Advanced age may present systemic health challenges ranging from high blood pressure to heart diseases, vision loss, and diabetes. Eye care is something everyone has to consider as they grow older. Deteriorated vision is the last thing older people want to experience as they age gracefully, yet it’s a common issue. Floaters, dry eyes, glaucoma, and cataracts are common among those over 50. Fortunately, early diagnosis and treatment can prevent visual impairment. Here are some effective eye care tips for seniors to maintain good vision.

Effective Eye Care Tips For Elderly People: Rest Your Eyes

Are you a senior who spends much time viewing computer screens or the TV? Give your eyes a break. Not blinking regularly can result in fatigue and dry eye symptoms. As a tip, practise the 20:20:20 rule to prevent eye strain. The principle encourages you to take a 20-second break to look at something 20 feet away after every 20 minutes. This is a good way to rest your eyes.

Effective Eye Care Tips For Elderly People – Schedule Routine Eye Exams

Ageing is a normal part of life, and it’s very common to see many elderly people wear prescription eyeglasses to better their vision. However, most people don’t realise they need glasses until their eyesight is significantly damaged. The best decision seniors can make to prioritise their ocular health is to schedule regular exams with ophthalmologists to stay on top of their vision. Sometimes, you can’t tell something is wrong with your eyes until an expert diagnoses the issue. They can examine elderly people for age-related eye disorders like glaucoma, macular degeneration, and other problems. 

Surprisingly, an eye exam can also help detect the onset of symptoms of other conditions like diabetes and hypertension. Annual eye tests are recommended for adults, but if a senior has an issue like cataract that requires monitoring, they should arrange regular checkups and consider eye surgery. You may also consider visiting experts such as Sana for effective, tailored eye care to improve their quality of life.

Effective Eye Care Tips For Elderly People – Protect Your Eyes from Sunlight

The sun gives you vitamin D, which is important for your health. However, it helps to protect your eyes to avoid the adverse effects of UV rays on your vision. Direct sunlight can damage your eyes, cause cancer, and increase your risks of other health problems. Wear sunglasses on sunny days to limit the amount of sunlight reaching your eyes. You may invest in high-quality prescription lenses to protect your eyes. 

Staying Active Can Help

You may not realise it, but exercise is good for your eye health. Physical activity promotes blood circulation, yet many elderly people overlook exercise. Improved blood flow increases oxygen concentration in the eyes and the body, enhancing eyesight and eliminating toxins from the bloodstream. Any little exercise is good for seniors. It doesn’t have to be a high-intensity workout, so incorporate jogging, brisk walking, swimming, yoga, and other low-impact exercises into your routines. Exercising for twenty minutes daily is enough for your eyes and body. You can make it more fun by joining a fitness group.