Marketing E-Learning Products For Profit

Marketing E-Learning Products For Profit

Is it possible to make money marketing e-learning products? Yes, it is! With more and more people eager to learn online, have you ever thought about using your wisdom, experience, expertise, and knowledge to earn more? I know many people who have added marketing e-learning products to their business model or have made courses their entire business.

Is There a Market Still For E-learning Products

E-learning products are very sought-after, with web users spending around 80% of their time online seeking out information. If you have expertise in a specific area, or you have experience through work or another side hustle, you could capitalise on the growth of e-learning by creating and selling products. If you have a background in marketing, or you’ve successfully developed a very lucrative blog, for example, you could monetise your skills by helping and educating others through products like webinars, guides, and ebooks. 

Marketing E-learning Products: Getting Started

There are several ways to market products in this day and age. The infographic below focuses on using browser push notifications to promote e-learning products. As you can see from the graphic, using tailored campaigns can dramatically improve lead conversion rates and encourage people to take an interest in the products and services you’re offering.

The vast majority of notifications are shared via Google Chrome, with the highest click rates linked to guides and toolkits, webinars, and ebooks. As well as using notifications to advertise specific products, you can also use this marketing technique to share news, offer incentives, and urge users to explore products that are similar to those they have already purchased or rated. 

Marketing E-learning Products: Quality Over Quantity

If done correctly, marketing e-learning products and by that I mean quality courses and resources can be great for your brand and your turnover. I follow a number of business people who make money marketing e-learning products, who advertise them via podcasts and blog posts and I have bought into these courses (after doing my due diligence). Not only can you make money by producing e-learning courses, but you can also take advantage of this information age and learn a thing or two as well.

Infographic Produced By The Power of eLearning Industry’s Push Notifications Infographic 2019 Edition

Employee Training Offers Huge Benefits

Employee Training Offers Huge Benefits

I haven’t been an employee for nearly thirteen years now. As a freelancer I don’t employ staff either. I know a lot of people who do and my own workplace experience confirms my belief that employee training offers huge benefits to staff and the business as a whole.

Employee Training Benefits: The Employee’s Perspective

In the time before freelancing my career path looked very different. I help a senior support management role in the health and social care sector. I’ve always been keen to learn and expand my knowledge base but this was not necessarily something employers felt was important. One manager did and encouraged and pushed and facilitated a number of employee training opportunities, including a counselling qualification. I will always be grateful to that particular manager for realising employee training offers huge benefits because it certainly does. I was promoted, I took on more qualification course and even after leaving the sector to go freelance after starting a family, those benefits continued, as did my thirst for continued self-development.

Qualifications can have all kinds of meaning in the working world. 

Employee Training Benefits: The Employer’s Opportunity

It is important that when considering an employee’s skill set that you look not just at what they can offer you but what you can offer them too. After all, the better trained the people on your payroll are, the better they’re going to be at working in your business. Here’s just a couple of the best qualifications an employer can offer as part of a benefits package; why not think about implementing them within your own company?

A Management Program

If you’ve got a junior staff position that’s constantly impressing you with what they do, it’s time to think about taking their qualifications to the next level. You should think about offering them some kind of management training, whether just as an in-house program or as a qualification that can be recognised on a national level.

After all, the more managers you have on site, the better your company is going to run (as long as the business isn’t too “top heavy”. You’re always going to have some kind of senior position available for work that day, even when one of your other managers pulls out, and it helps to share the responsibility of spearheading a small and privately owned business.

A Health and Safety Certification

Whether it’s a first aid course, or just a general health and safety conference or two that you’ve been asked to send your employees along to, knowing how to properly behave in the workplace is one of the best ways an employee will impress an employer. After all, a health and safety certification shows that this person is capable of taking initiative, and taking charge when the opportunity calls for it. It’s a skill in and of itself, and it’s one you should share and share alike.

Some of the top H&S qualifications out there can be found online. For example, you’ve got the website at, who base their entire company ethics around helping business owners to help their staff. So make sure you’re looking into offering this kind of training for anyone you take under your wing – it’ll be a great boost to their CV, and it’ll be a wonderful boon for how highly your company rates on the national standards scales.

What About You?

Do you train your staff? Do you give them the opportunity to make waves with their CV, and move up to bigger and better positions in your company? If you do the likelihood is that you will boost motivations, productivity, decrease staff turnover and altogether foster an innovative and progressive work atmosphere. During regular appraisals look at not just what “standard” qualifications you can offer an employee but what more holistic courses you can offer.

If like me you are self-employed, don’t use this as a reason to stop ongoing self-development. It could be that ongoing training will be the making of your freelance business.