Blogging: Boosting Your Readership


If you look up to the banner at the top of this page you’ll see that Curly and Candid was established back in 2006. Blogging is a great hobby that helps you connect with people all around the world. I’ve certainly met some wonderful people through it.  Blogging can also be a full-time job and/or a way to launch a new career. I have signed copywriting clients after they’ve read and loved something on here and I have friends who have used their blog as a way to launch careers, including one as a very well-known author. 

If you’ve been blogging for fun for a while but now you want to get serious about it, building a large readership is the first step. Unfortunately, that’s easier said than done. There is so much competition out there so you’ve got to do something pretty special to make yourself stand out from the crowd. If you find that you’ve been working at it for a while and you still can’t build that readership, you’re probably making some mistakes somewhere. These are the 3 reasons that nobody is reading your blog.

Your Posts Aren’t Original

Offering something that nobody else does is essential when you’re trying to get regular readers. That doesn’t necessarily mean that you have to write about something that nobody has ever posted about before; that’s pretty difficult. However, you do need to come at it from a different angle if you’re writing about a popular topic. It’s also important that you put your personality across in the posts. Often, people will follow a blog because they like you and they enjoy your writing so don’t hold back and be yourself.

Entertaining posts are good and you will get some regular readers that way, but a lot of people are looking for useful posts. Things like tutorials or recipes etc. are a great way to keep people coming back. You’re offering them something that they can actually use and that’s a lot more valuable than making them laugh. Giving away ebooks for free is another great way to entice more readers.

You Aren’t Advertising Yourself Enough

If you’ve done a bit of research already, you probably know that digital marketing is one of the best ways to get new readers. But most people think that marketing yourself on social media is just a case of posting things a couple of times a day. That might get you a few new readers but there’s a lot more to it than that. You might benefit from doing a digital marketing course online. It’ll give you a better insight into the technology, how to write the best posts and when to post them for the highest engagement. You’ll also get a qualification so you can start taking on freelance work doing digital marketing. Having other sources of income when you’re trying to start a successful blog is always handy.

You Aren’t Using A Blogging Related Email List

Getting people to read one post is the first hurdle, but what you really need to do is keep them coming back regularly. An email list is your best tool here. If you get people to sign up to an email list you can send them an email every time you post something new. Often, people don’t come back because they’ve forgotten about you. Don’t take it personally, people read so many different websites every day, they’re not going to remember them all. Giving them a little nudge to remind them that you’re still here is the simplest way to get people to come back. Make sure though that you adhere to all GDPR rules and regs here, or whatever data protection/anti-spam rules your location has.

If you can fix these mistakes, you should see your readership start to grow in no time, if this a goal. I’ve earned money through the blog and blogging has opened countless doors for me. When it comes down to it, blogging is and should be what you what it to be and if you want to reach a wider audience, these tips area great place to start.


Blogging Business: Time to Get Serious?

blogging, blog, niche,

I’ve run this blog since 2006. Time really does fly when you are having fun. There are many different types of blogger. Some blog to share aspects of their lives, or to share a message, some run their blog as a business and some do it all. I do. I write about any old nonsense that comes up and yes, I make some pennies from my blog. This post is more for people who want to run their business as a thriving business. There are some great points here which are worth reading about. Read, take note but remember something special; be authentic. Be transparent and enjoy your blogging experience.

When you first start a blog, you don’t always know what direction you’re going to take it in. A lot of people will start their businesses for a range of different reasons. For some, it’s out of pure curiosity. They like to read blogs, they love to write, and they have something to say. Thus, a blog about a passionate subject is born. There’s not always the intention to turn a blog into a business. But then, for others, they’re very clear about wanting to start a blog so that it can become a business. No matter where you fall in that respect, you may find that there comes a time where you want to know all about blogging as a business. And there is a lot to know.

You can make a great career and a lot of money out of blogging. If you’re passionate about what you’re doing, you’re willing to put the time in, and you’re keen to work hard, it will work out for you. But most of the time, you just need to know what it is you need to do to make blogging your business. So that’s what we’re going to talk about today.

If you’ve been blogging for a while and you want to turn it into a legitimate money-making business, or you’re looking to start a blog as a business, here are the key things that you need to work on to make that happen.

Treat Your Blog Like A Business

First of all, you’re going to want to start treating your blog like a business. This is the best way to get into the habit of running and business, and to really push things commercially from today onwards. Here, you may want to look into the benefits of a registered office address to help you look more professional. And it can be a good idea to get an accountant so that you have some support on the setup and financial side of things.

Have A Brand

Next, you absolutely need to make sure that you have a brand for your blog. It’s not enough just to have a blog. You’ll want to make sure that you know who you are as a blog and a business and what you stand for. Think about who you are aiming your content at and what kind of branding might appeal to them. Lastly, consider what kind of look and feel you think will suit the brand image you want to portray the most.

Make Your Blog Design Professional

As a step on from that, you may want to think about hiring a blog designer. Sure, you can use templates, but you may struggle to get the right branding in place. By investing in a designer or a developer, they can help you to create the right look for your brand. This will then allow you to look much more professional too.

Really Define Your Niche

Something that can help to influence your branding, and that is useful to do to help you move forward, is to really hone in on your niche. Or your niches, if you cover a few different things. You don’t have to be really narrow, but you should be very clear about the kind of content that you write, so that your readers know what to expect from you.

Create A Marketing Plan

From here, you’ll then want to start thinking about marketing. It’s likely that you already have social media. If you don’t, then this is what you need to do next. Take a look at marketing guides online and come up with a plan for how you can market your blog effectively every single day on social media.

Create Consistent Content

Then, you’re going to want to commit to creating consistent content. If you only ever blog sporadically, you will find it so hard to grow your business. Instead, you need to really commit to a blogging schedule. Whether this is twice a week or six times a week, try to post on the same days so that your readers will know what to expect from you and can keep coming back.

Focus On Engagement

From here, you’re going to want to really try and focus on your engagement levels if you can. Make it a priority to communicate with everyone that comments or shares your content. The more you can engage your readers, the better. This is the key to growing and boosting your business. It may look good to have a ton of followers, but it’s better to have fewer that are more engaged, as you will find you get better results.

Focus On Traffic Boosters

Another thing that can help you to turn your blog into a profitable business, is traffic. While you will need to make sure that you can convert the traffic that comes your way, it’s much more important to be able to actually get the traffic in the first place. Here, you could consider key options like Pinterest, starting a newsletter, Google Adwords, and advertising on Facebook.

Monetize Your Content

And, of course, you also need to be able to make some money from your blog too. These ideas for monetizing your blog even when it’s small could be a great option for you. With advertising, affiliate marketing, sponsorships, and even launching your own products, there’s definitely a lot for you to consider working on to turn your blog into a profitable business.

Set Goals For Yourself

Finally, you’re then going to want to think about setting some goals for your blog. It’s often not enough to just write content and hope for the best. While all of your marketing tactics will help you, goals often get the results. Think about what you would like to achieve. Setting yourself SMART goals that are timely, specific, and address key figures will often keep you motivated. If you know you want to grow and earn well, this will be your best shot at making this happen.


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