Exhibition Stand Design

exhibition stand, event, business

If you’re attending an exhibition soon and you’re unsure where to begin when it comes to your exhibition stand the don’t worry, you have definitely come to the right place. With so many important things to consider when designing your stand, you need to ensure you’re thinking of absolutely everything to ensure its success. From ensuring it reflects your branding to making sure it is accessible to everyone, the more planning you do in advance the better. With that in mind, here are 5 things to consider when designing your exhibition stand: 

Do You Have Enough Space?

One of the first things you need to consider when it comes to designing your exhibition stand is whether or not you have enough space. When booking your space you will be asked to choose a dimension and if you’re maximising on costs, chances are you will have picked something smaller. 

Although this isn’t an issue, you need to be sure you’re thinking about space management when putting together your design, especially when it comes to displaying your products and storing all of your stock. For tips and tricks when it comes to maximising space on an exhibition stand, you can visit this site here. 

Can People Move Around Easily?

On a similar note, you also need to be sure there is enough space for people. Events can be incredibly crowded and if people can’t walk around your stand with ease, the likelihood is that they will walk straight past. If you’re concerned, it might be worth looking at some of your competitor’s designs from previous years. 

Does It Reflect Your Branding? 

Another important thing to consider is whether or not your stand reflects your overall branding. Although it may be difficult to brand your stand, you need to ensure it is reflective of the brand you have designed when it comes to your business. Whether this means having a banner stands with your logo on or creating something a little bigger, the more branding you use the better. For banner printing, you can visit this site here. 

How Can You Attract People To Your Stand?

Once you have thought about the size of your stand, you need to think about how you’re going to be attracting people. Although you may like to think that they’re naturally going to visit your stand, you need to ensure you have something that is going to draw them in. Whether that means using event technology or adding a little bit of pizazz to your design, the more you invest in your stand design the better your chances of attracting attention. For guidance when it comes to attracting people to your stand, you can visit this site here. 

Is It Accessible? 

Finally, you need to think about whether or not your stand is accessible to everyone. Would a wheelchair be able to fit through? Can a guide dog navigate it’s way around? Are there any small steps for people to step onto? The more you think about this the better. 

Are you exhibiting at an event soon? What can you do to ensure you have the best possible stand you can? Let me know your thoughts and ideas in the comments section below. 

 

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