3 Ways Your Business Can Protect Its Customers

As anyone in business knows, keeping customer and contact details safe and secure is a big thing. This isn’t a top-heavy guide to GDPR but a few things to consider when it comes to protecting your customers. This is important whether you are a freelancer like myself or run a brick and mortar business.

What Does it Mean to Protect Your Customers?

customers, business

Protecting your customers basically means that you ensure they’re never in danger of being put in harmful situations. For example, you protect their information, so other people don’t see it and use it against them. Unfortunately, there are examples of businesses that failed to protect customers and ended up giving away lots of sensitive information that led to acts of fraud.

If you want to keep your customers, you need to protect them, and here are a few things you should do:

Provide Identity Verification Services

An identity verification service is something that allows you to check that a person is exactly who they say they are. As it shows on jumio.com/trusted-identity/netverify, this type of technology can be used to verify customer ID. How will this protect them? Well, it ensures that they are who they say they are and that their ID matches up with the bank card they’re using to make a purchase. It can help stop incidents where someone’s card details may be stolen, and another person tries to pose as them to buy something. If they can’t provide a valid ID that gets verified, then you can flag it up and protect your customer from losing money. This type of technology is very beneficial for retail businesses.

I haven’t used it myself but it is something that would likely be advantageous to some of my clients.

Host Your Website on a Dedicated Server

There are many server options when it comes to setting up your business website. Often, we opt for a shared one as it’s the most convenient option. However, this is the least secure option as loads of people can easily access the server and potentially look at all the data your site collects. Instead, set up your website on a dedicated server – it takes more time, costs a bit more money, but your customers will benefit, which keeps them happy.

Make Sure You Encrypt Data Files for Customers

Encrypting a data file is where you give it some added security measures. For example, instead of someone being able to click on a file and open it, they now have to type in a security password. This is one of the easiest ways you can keep customer information safe and secure across all of your devices. Even if someone manages to gain access to your files, they’ll have to go through the encryption security before seeing all the info.

If a customer ever gets put in a troublesome situation because your security measures were too relaxed, then it reflects poorly on your business. Not only is this bad for your reputation, it could have legal and financial implications. 

Don’t take this advice as an alternative to GDPR but a good starting point while you are researching what you need to do legally in order to protect your customers and yourself.


Written by