Blogging Business: Time to Get Serious?

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I’ve run this blog since 2006. Time really does fly when you are having fun. There are many different types of blogger. Some blog to share aspects of their lives, or to share a message, some run their blog as a business and some do it all. I do. I write about any old nonsense that comes up and yes, I make some pennies from my blog. This post is more for people who want to run their business as a thriving business. There are some great points here which are worth reading about. Read, take note but remember something special; be authentic. Be transparent and enjoy your blogging experience.

When you first start a blog, you don’t always know what direction you’re going to take it in. A lot of people will start their businesses for a range of different reasons. For some, it’s out of pure curiosity. They like to read blogs, they love to write, and they have something to say. Thus, a blog about a passionate subject is born. There’s not always the intention to turn a blog into a business. But then, for others, they’re very clear about wanting to start a blog so that it can become a business. No matter where you fall in that respect, you may find that there comes a time where you want to know all about blogging as a business. And there is a lot to know.

You can make a great career and a lot of money out of blogging. If you’re passionate about what you’re doing, you’re willing to put the time in, and you’re keen to work hard, it will work out for you. But most of the time, you just need to know what it is you need to do to make blogging your business. So that’s what we’re going to talk about today.

If you’ve been blogging for a while and you want to turn it into a legitimate money-making business, or you’re looking to start a blog as a business, here are the key things that you need to work on to make that happen.

Treat Your Blog Like A Business

First of all, you’re going to want to start treating your blog like a business. This is the best way to get into the habit of running and business, and to really push things commercially from today onwards. Here, you may want to look into the benefits of a registered office address to help you look more professional. And it can be a good idea to get an accountant so that you have some support on the setup and financial side of things.

Have A Brand

Next, you absolutely need to make sure that you have a brand for your blog. It’s not enough just to have a blog. You’ll want to make sure that you know who you are as a blog and a business and what you stand for. Think about who you are aiming your content at and what kind of branding might appeal to them. Lastly, consider what kind of look and feel you think will suit the brand image you want to portray the most.

Make Your Blog Design Professional

As a step on from that, you may want to think about hiring a blog designer. Sure, you can use templates, but you may struggle to get the right branding in place. By investing in a designer or a developer, they can help you to create the right look for your brand. This will then allow you to look much more professional too.

Really Define Your Niche

Something that can help to influence your branding, and that is useful to do to help you move forward, is to really hone in on your niche. Or your niches, if you cover a few different things. You don’t have to be really narrow, but you should be very clear about the kind of content that you write, so that your readers know what to expect from you.

Create A Marketing Plan

From here, you’ll then want to start thinking about marketing. It’s likely that you already have social media. If you don’t, then this is what you need to do next. Take a look at marketing guides online and come up with a plan for how you can market your blog effectively every single day on social media.

Create Consistent Content

Then, you’re going to want to commit to creating consistent content. If you only ever blog sporadically, you will find it so hard to grow your business. Instead, you need to really commit to a blogging schedule. Whether this is twice a week or six times a week, try to post on the same days so that your readers will know what to expect from you and can keep coming back.

Focus On Engagement

From here, you’re going to want to really try and focus on your engagement levels if you can. Make it a priority to communicate with everyone that comments or shares your content. The more you can engage your readers, the better. This is the key to growing and boosting your business. It may look good to have a ton of followers, but it’s better to have fewer that are more engaged, as you will find you get better results.

Focus On Traffic Boosters

Another thing that can help you to turn your blog into a profitable business, is traffic. While you will need to make sure that you can convert the traffic that comes your way, it’s much more important to be able to actually get the traffic in the first place. Here, you could consider key options like Pinterest, starting a newsletter, Google Adwords, and advertising on Facebook.

Monetize Your Content

And, of course, you also need to be able to make some money from your blog too. These ideas for monetizing your blog even when it’s small could be a great option for you. With advertising, affiliate marketing, sponsorships, and even launching your own products, there’s definitely a lot for you to consider working on to turn your blog into a profitable business.

Set Goals For Yourself

Finally, you’re then going to want to think about setting some goals for your blog. It’s often not enough to just write content and hope for the best. While all of your marketing tactics will help you, goals often get the results. Think about what you would like to achieve. Setting yourself SMART goals that are timely, specific, and address key figures will often keep you motivated. If you know you want to grow and earn well, this will be your best shot at making this happen.


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